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Apple Loyalty

#1 User is offline   davidmonroe Icon

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Posted 10 August 2008 - 03:50 PM

I'm doing research for my employer and want to understand the bond and loyalty that customers have with Apple. For those that have time, my questions are:

What created the bond?

What price premium will you pay for the bond?

How does the bond make you feel?

Who are the other companies that you share a similar bond with?
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