[Macworld]

Post your comments for Expo: Eye-Fi unveils iPhone app here

[HertzDoesMatter]

still really don't understand what this does....

[dreyfus]

HertzDoesMatter said:

still really don't understand what this does....

Well, the Eye-Fi SD cards are SD cards with an integrated WiFi client. They are basically a cheap alternative to expensive WiFi add-ons for top D-SLRs and cameras that do not have that option at all. Basically you join a WLAN with the SD card and then all images will automatically be uploaded to a computer on the same WLAN or some online services without any need to transfer the images to a computer first. My understanding is, that the iPhone app will allow the iPhone to act as a wirelessly tethered computer with these cards, so you can e.g. download images from the camera onto the iPhone and then select/delete etc. and finally upload to an online service or sync to a computer. Since the old iPod camera connector does not work with iPhones, this would be a great alternative to use the iPhone for storage/backup during trips, especially once there will be models with more capacity. How much sense that will make when considering battery consumption (camera and iPhone) remains to be seen...

[Handycam]

Yes, we understand the card part. But the description of this new app is what's unclear here.
Looks to me like their existing photo management/uploading app, but for use without the card.