Jason Snell said:
This is the core of the issue here. iMovie 08 was created because people at Apple felt that the old timeline metaphor was not something that regular consumers understood, and that they needed to throw it away and try something completely new in order to truly serve consumers. Some consumers think that decision was completely misguided. Both sides make good points, if you ask me.
And my experience with consumers, pro and not is exactly the opposite. And I spent some years in retail, working for Apple and people had no problem getting the timeline. There is no metaphor to get. Every video app I have worked with over the last fifteen years - consumer and pro level had a timeline that was core to it's interface. It's not hard to get.
For me, personally, my main beef with iMovie 08 was that it was a completely new program. All the tens of hours happily using all the previous versions of iMovie gave me no experience that was beneficial to trying to figure out a new beast. Since I didn't have any issues with previous versions, other than some of the tracking issues on longer projects in early iterations. I had no reason to look for a new program - but that's what Apple felt I needed. I spent some time with it, but it lacked features I had grown used to, that were key to my work - chapter markers, for example. I created long projects and burned them to DVD in iDVD, creating custom elements in Photoshop, sometimes custom motion graphics segments in After Effects. Sometimes exporting audio and working with it in Peak, a pro level audio editing app. It was easy enough to do. I couldn't see being able to do all of that with iMovie 08. And sure I could have accomplish all that editing, etc. in FCP or FCE, but why use a heavy weight, when iMovie was more than up to the task. And like others, I invested in some add-ons - mainly to give me more transition and titling options, but not the cheese factory kinds of stuff. As at least one other person has already pointed out - if one uses broadcast or cable television as a standard, you see very basic cuts and transitions in most genres, so most of what was out there wasn't needed - but things like PIP and better titling options were nice additions to the program for me.
It is also very clear to me, now, as it was when iMovie 08 came out, that many of the people blasting it, didn't take the time to get into the program, for some of the features that people claimed weren't there, certainly were/are - just in different places. And too, Apple had certainly improved some of the editing options significantly. I can only hope more of the same is true for iMovie 09. Was iMovie 08, and hopefully 09 more capable software - in general very certainly. Where it missed is being a completely new program - one that few using the software for years could easily step into - it missed on usability. It would be like Adobe coming out with Photoshop CS5, without layer masks, access to channels, etc. and forcing it's customers to understand a new paradigm for image editing. That's really what happened with iMovie 08. And I would bet money far fewer NEW people got into video editing with iMovie 08 on their machine, than those that did when their systems came with the earlier iterations. I know I, as a person who works full time serving Mac users have not met a single person using the new version, though I've set up a pile of systems with the software. I can't say the same at all for the earlier versions - for some people the reason they got the Mac was because of iMovie. Clearly, your mileage may vary.