Tips for dealing with professional print shops
Posted 18 May 2011 - 05:45 AM
One additional point I want to make is regarding what is called "ganging" jobs and how that effects the accuracy of the color of your job if it's being printed lithographically. Most online printers gang jobs, that is how they can print them so inexpensively. Ganging means they print your job on a large parent sheet with other jobs. This can adversely effect the fidelity of color an all the jobs due to "in line conflict". In an effort to be brief let me just say that an in line conflict arises when your job needs for example more black and another job needs less. There needs to be a compromise and somebody is going to lose and get something different then they expected. Most printers that cater to local customers do not gang jobs. There are focused on establishing a ongoing relationship with their clients and know that delivering a quality job is key to satisfaction and repeat business.
I am not saying that online printers necessarily deliver poor quality. They provide a terrific service to a huge number of people who might not be able to afford a printed product if it was not for the economic efficiencies of ganging jobs. Just be aware that if color fidelity is critical to your project, an online printer may not be the best choice.
Posted 18 May 2011 - 06:44 AM
Like anything else, you might find a better deal online here and there, but the value of a good relationship is often worth some extra time and money... and may even end up saving you money through their shared wisdom. If you become a repeat customer, they may also be more willing to help you out for those times when you "need it yesterday" where a faceless online vendor may not.
Posted 18 May 2011 - 07:08 AM
"but, these days, almost every printer will accept PDF files."
One thing to remember when creating Pdf's is that the same rule applies to Pdf's as the Word document concerning fonts, IF the fonts are not embedded in the Pdf.
Posted 18 May 2011 - 09:01 AM
Good online printers will have good customer service reps to help you. Ask questions!
Posted 18 May 2011 - 10:32 AM
Thanks for reaching out to me with the PM. It appears that too much time has past and I cannot edit the original post, but please accept my apologies!
I just read your user name wrong. Did not mean to imply that you are "Wacky" - though either way, it's a cool sounding name.
Posted 18 May 2011 - 01:46 PM
Though you fail to mention the value of developing a relationship with a local printer. This has so many benefits from the consultative benefit you (generally) cannot obtain from an online print provider to keeping your hard earned money within your community by supporting locally owned/operated businesses.
I'd much rather lose a job to the shop down the street than lose it to an online provider sending money out of our community.