Apple warns developers against gaming App Store rankings
Posted 08 February 2012 - 07:54 AM
But to say you shouldn't hire a marketing company that guarantees there results even if it comes from strategies that are completely 100% common marketing practices I think is a bit hazardous to its developers.
Look app developers if a marketing company is so confident in its strategies that it guarantees downloads and thus rankings you should hire them. That's called effective Marketing/Advertising. As a community we should champion experts in there field whether its app development or app promotion.
I've seen too many times an app developer get woo'ed by some expensive PR agency that has no idea how to generate users for an app and charge $100,000 for a PR campaign that generates a measly 20,000 downloads from a Mashable article. I hope Apple would see this is not fair as well.
I would like Apple to perhaps take a more open approach and engage in the conversation as to how you can generate downloads for your app and what vendors are good and what vendors are bad.
This would be much more effective then putting out statements that strike fear into the market every couple months.
Posted 08 February 2012 - 09:21 AM
Posted 08 February 2012 - 10:10 AM
Posted 08 February 2012 - 01:26 PM
But as they say - there is a smoke, there is a fire. It's been argued by many tech. bloggers and iOS developers that evidently it's time for Apple to work on new ways for new born apps to be noticed. It wouldn't make sense for people to try to cheat App Store with bots unless they desperately seek for their app's visibility.
My point is that while you're righteously stop unethical practice it would make perfectly sense to offer better ways for app developers to get an exposure for their apps.
If you read the thread on TouchArcade forum, the one that was mentioned in the article about Temple Jump affair, you will notice the core motive - budget, how much money a certain indie developer can spend on its app marketing as appose to a company like Electronic Arts or Zynga. Perhaps it's a bit crazy idea but how about introducing a new category on the App Store - Indie Dev Top Paid / Free? :-)
Well jokes aside - it would great if Apple could come up with a better way of allowing small indie developer to compete with big companies.
Posted 08 February 2012 - 10:16 PM
Does anyone know why "Customer Ratings" was done away as a category view option by Apple? I really do miss "the wisdom of the crowd" as a guide. Thanks.