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Tim Cook at D10: In his own words

#1 User is offline   Macworld 

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Posted 29 May 2012 - 09:53 PM

Post your comments for Tim Cook at D10: In his own words here
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#2 User is offline   Robert Bolin 

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  Posted 30 May 2012 - 02:23 AM

Some subtle and not-so-subtle points about products in there, nice to see the Apple TV set rumor put to bed for the near future, and maybe that killed the new screen size for the iPhone rumor as well.
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#3 User is offline   buckskinstudios 

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  Posted 30 May 2012 - 06:45 AM

"We have one phone with one screen size and one resolution, and so it's pretty simple if you're a developer."

Not true - the iPhone 3GS has a different resolution than the iPhone 4 and 4s. The iPad also has two different resolutions. If the rumors are true about the next iPhone having a larger screen, then there will be yet another screen size and resolution to deal with.

Yes, it's still simpler than Android, but it's not as simple as he makes it sound.
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#4 User is offline   Stewsburntmonkey 

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Posted 30 May 2012 - 06:55 AM

 buckskinstudios, on 30 May 2012 - 06:45 AM, said:

"We have one phone with one screen size and one resolution, and so it's pretty simple if you're a developer."

Not true - the iPhone 3GS has a different resolution than the iPhone 4 and 4s. The iPad also has two different resolutions. If the rumors are true about the next iPhone having a larger screen, then there will be yet another screen size and resolution to deal with.

Yes, it's still simpler than Android, but it's not as simple as he makes it sound.


The resolution is physically different, but they are completely compatible resolutions. From a developer standpoint it is largely the case you don't have to worry about the different resolutions. The primary thing you have to do is provide higher-resolution versions of raster images you want to use, but even that is don't pretty seamlessly using a standardized filename postfix scheme.

Given the quote is seems all the more unlikely that Apple will introduce a new iPhone with a substantively different resolution. Clearly they feel the standardization and uniformity is a key design advantage.

This post has been edited by Stewsburntmonkey: 30 May 2012 - 06:57 AM

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#5 User is offline   DocNo 

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Posted 30 May 2012 - 11:26 AM

 buckskinstudios, on 30 May 2012 - 06:45 AM, said:

Not true - the iPhone 3GS has a different resolution than the iPhone 4 and 4s. The iPad also has two different resolutions. If the rumors are true about the next iPhone having a larger screen, then there will be yet another screen size and resolution to deal with.


I'm not sure if your ignorant or being deliberately obtuse - yes, there are two different resolutions on each device, but they are perfect,ratios of each other and scale seamlessly. Older apps render on the new displays with no loss of fidelity. Yes, apps have to be updated with higher resolution graphics but it's a far cry from the planning and optimizations you have to do on Androis where not only are there different resolutions, but ratios and even display types that render things like color and contrast in radically different ways.

Quote

Yes, it's still simpler than Android, but it's not as simple as he makes it sound.


Actually, it is. If anything the gap is even wider than he intimated.

Don't take my word for it - a few minutes of searching turns up lots of complaining from developers about it, so it's not just my opinion.
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#6 User is offline   Steve_S 

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Posted 30 May 2012 - 12:46 PM

 Stewsburntmonkey, on 30 May 2012 - 06:55 AM, said:

The resolution is physically different, but they are completely compatible resolutions. From a developer standpoint it is largely the case you don't have to worry about the different resolutions. The primary thing you have to do is provide higher-resolution versions of raster images you want to use, but even that is don't pretty seamlessly using a standardized filename postfix scheme.

Given the quote is seems all the more unlikely that Apple will introduce a new iPhone with a substantively different resolution. Clearly they feel the standardization and uniformity is a key design advantage.


Good points. I was thinking the same thing.

Regarding the rumors of extended vertical resolution on future iPhones, I simply cringe at the thought of it. This just strikes me as an incredibly stupid idea. I'm sort of stunned by how many sources have given this suggestion any form of credibility without even considering just how impractical it would be. Also, if Apple wanted a 4" phone, there is nothing stopping them from keeping the same resolution and simply lowering the pixel density slightly. They'd still be able to claim it as a Retina display, etc.
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#7 User is offline   Petew 

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  Posted 30 May 2012 - 02:03 PM

"And if you keep the same industrial design, as in the case of the 4S, and some people might say it stands for Siri or speed. We were thinking of Siri when we did it. For the 3GS we were thinking of Speed."

So, no Siri then for the iPhone 4 and iPad, will we have to wait for the iPad S?

For the rest the whole interview consisted of not much more but platitudes.
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#8 User is offline   JakeT 

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Posted 30 May 2012 - 10:11 PM

 Stewsburntmonkey, on 30 May 2012 - 06:55 AM, said:

 buckskinstudios, on 30 May 2012 - 06:45 AM, said:

"We have one phone with one screen size and one resolution, and so it's pretty simple if you're a developer."

Not true - the iPhone 3GS has a different resolution than the iPhone 4 and 4s. The iPad also has two different resolutions. If the rumors are true about the next iPhone having a larger screen, then there will be yet another screen size and resolution to deal with.

Yes, it's still simpler than Android, but it's not as simple as he makes it sound.


The resolution is physically different, but they are completely compatible resolutions. From a developer standpoint it is largely the case you don't have to worry about the different resolutions. The primary thing you have to do is provide higher-resolution versions of raster images you want to use, but even that is don't pretty seamlessly using a standardized filename postfix scheme.

Given the quote is seems all the more unlikely that Apple will introduce a new iPhone with a substantively different resolution. Clearly they feel the standardization and uniformity is a key design advantage.



I don't understand why the iPhone 4 resolutions isn't used when displaying an iPhone app on the iPad. The iPhone 4 has almost as many pixels as the iPad (1 and 2).
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#9 User is offline   dmackerman 

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Posted 01 June 2012 - 04:53 AM

 buckskinstudios, on 30 May 2012 - 06:45 AM, said:

"We have one phone with one screen size and one resolution, and so it's pretty simple if you're a developer."

Not true - the iPhone 3GS has a different resolution than the iPhone 4 and 4s. The iPad also has two different resolutions. If the rumors are true about the next iPhone having a larger screen, then there will be yet another screen size and resolution to deal with.


Well, you're wrong in some ways. If you've ever done dev for the Retina display, you would know that actual pixel dimensions remain the same. Artwork and graphic assets have to be exported @2x, due to the display being twice as dense.
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#10 User is offline   DlBetty 

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  Posted 01 June 2012 - 12:55 PM

I don't know what they expected it's not like he was going to blurt out all of the things that will be announced on the 6th.
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