Why Microsoft is smart to produce its own tablet
Posted 18 June 2012 - 05:39 AM
Posted 18 June 2012 - 06:02 AM
Posted 18 June 2012 - 06:53 AM
Money is also an issue. Other tablet companiesl get the suspicion, probably justified, that what they're paying Microsoft for its table OS is being used to subsidize Microsoft tablets and undercut their prices. And those that also market PCs will be even more suspicious. And unlike with Windows and Office suites (i.e 123 v. Excel) rumors, these companies do have Android as a viable alternative.
Last but not least, this is a risky venture. In the current market, new tablet makers are likely to be competing with established companies for the 20-30% of the market that isn't owned by Apple. Microsoft will have little chance for a big success and whatever small success they have will reinforce their current image as a loser when it comes to new technology.
This isn't to say that Microsoft won't make this move, just that the move isn't likely to work out well.
Posted 18 June 2012 - 07:25 AM
Lovely Zuuune! Wonderful Zune.
Lovely Zuune! (Lovely Zune!)
Lovely Zuune! (Lovely Zune!)
Zuune, Zuune, Zuune, Zuuuuune!
This post has been edited by mblaydoe: 18 June 2012 - 07:26 AM
Posted 18 June 2012 - 02:27 PM
Excuse me? Several e-readers and a hybrid tablet/e-reader (the Fire) are a family of tablets?! For me that's taking literacy and the facts just too far...
@MrMe- You are right, this article *is a parody.*
Posted 18 June 2012 - 02:54 PM
Apple, despite the appearance of convergence between OS X and iOS, remains clear on the differences, insisting that the iPad is not a PC. I don't blame Microsoft for trying a different tack, but just because it's different doesn't mean it will be successful. Microsoft has a good thing with Windows Phone 7. Had they followed up on that creative approach to a touch interface with a version of Metro for a media tablet, they might have been late to the game, but they would at least be in the game. Instead, they are trying to combine Rugby and Soccer on the same field at the same time - and the result is utterly predictable: Chaos. As if the technology market is not chaotic enough already.
While it's certainly possible to see a Microsoft made tablet as a prototype for the OEMs, rather than following Microsoft's lead, they will struggle to differentiate themselves from the Microsoft product and from one another, just as they do now. The result will be confusion among consumers and the low demand that such confusion creates. So Microsoft and their OEMs will be stuck fighting for a viable piece of a niche market that really has no viable pieces. And none of them will compete with the iPad in any meaningful way.
It's not surprising that Windows pundits remain bullish on Microsoft: Their livelihoods depend on Microsoft's success. It's failures only make their own prospects look bleak. So it's no use looking to them for clarity. They're swimming in muddy water. There's no clarity to be had.
Posted 18 June 2012 - 10:44 PM