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Microsoft could be alienating hardware partners with new tablets
#2
toibelu 
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Posted 19 June 2012 - 04:58 PM
What other choice do they have? Make their own OS? Use Linux or Chrome OS? That won't go as far as Windows PC's. Plus, everything tells me MS is not in the low-margin game, while Acer and the rest are. So they'll keep making cheap PC's and trying to sell in volume.
#3
pawhite524
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Posted 19 June 2012 - 05:11 PM
Odd no one is asking Dell, Lenovo, Acer, ASUS what they make of being in competition with MS or is this to much like real journalism?
Lots of pundits talking about it alienating MS's partners without talking with the other parties involved...
Lots of pundits talking about it alienating MS's partners without talking with the other parties involved...
#4
BikerFunJoe
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Posted 19 June 2012 - 05:28 PM
The "partners" don't have any choice but to sit there and take it. What OS options do they have? Linux? We all see how well those have sold in the past. MS is the only company making any real money in the PC business and they're holding all the cards. It has been that way for a few years. The hardware margins are just too thin. Why do you think HP keeps threatening to bail?
#5
jescott418
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Posted 19 June 2012 - 05:44 PM
My own opinion is that PC makers might have told Microsoft they were not enthused about R&D expense on a iPad killer since past Android ones have failed. Maybe the PC makers are the ones that convinced Microsoft to put up or shut up on their tablet. For me I think anyone has yet to see a market that is significant for multiple PC makers each to make a tablet or even two and expect to have enough market share. After all it is believed Apple's iPad already controls most of the need.
#6
FlopTech
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Posted 19 June 2012 - 07:31 PM
Microsoft is following a predictable pattern.
1. Get hardware partners to build devices for them.
2. Learn from their hardware partners' mistakes.
3. Design and build their own devices.
4. Let their former hardware partners twist in the wind.
1. Get hardware partners to build devices for them.
2. Learn from their hardware partners' mistakes.
3. Design and build their own devices.
4. Let their former hardware partners twist in the wind.
#7
kunalnanda
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Posted 19 June 2012 - 08:08 PM
The partners have nowhere to go. Google will be launching its own tablet soon. So manufacturers have only 2 operating systems that they can use - Windows or Android. There is not much that any manufacturer can do but to play along and innovate if that is at all possible. A third alternative exists - create their own OS. That's not going to work.
#8
jdb8167
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Posted 19 June 2012 - 08:31 PM
kunalnanda, on 19 June 2012 - 08:08 PM, said:
A third alternative exists - create their own OS. That's not going to work.
Why not? Pool resources and fork Android Ice Cream Sandwich. Make a better tablet OS. There is a lot of software talent in the world that would love to do this kind of work.
#9
troyrig
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Posted 19 June 2012 - 09:58 PM
Then they should just get off their butts and design something better. There's always been lots of Windows device manufacturers, adding one won't throw their world out of whack. Google's got Motorola, so it's the same game everywhere.
#10
Johnno
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Posted 20 June 2012 - 01:04 AM
Microsoft a software company alienates hardware partners with new tablets, while Apple an integrated hardware/software company alienates its existing consumer base with new operating system "upgrades.
What is the computer/ home entertainment industry doing?
Oh that's right business as usual near future crystal ball gazing rather than listening and responding to the community and shareholder longterm interests.
What is the computer/ home entertainment industry doing?
Oh that's right business as usual near future crystal ball gazing rather than listening and responding to the community and shareholder longterm interests.
#11
Johnno
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Posted 20 June 2012 - 01:12 AM
troyrig, on 19 June 2012 - 09:58 PM, said:
Then they should just get off their butts and design something better. There's always been lots of Windows device manufacturers, adding one won't throw their world out of whack. Google's got Motorola, so it's the same game everywhere.
They could be truly innovative, and design hardware that complements Apples line up, but runs iOS. e.g., a waterproof, rustproof, shock proof thin film iPhone that also rolls out to be an interface (keyboard, screen and trackpad for Apple desktops. Ok I'd settle for waterproof inductive charged iPhone within a year. The tech base and production base already exist would only take a innovator a year or so to bring to market and an unfortunate decade to sell to Apple.
#12
bastion
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Posted 20 June 2012 - 04:40 AM
Johnno, on 20 June 2012 - 01:04 AM, said:
Microsoft a software company alienates hardware partners with new tablets, while Apple an integrated hardware/software company alienates its existing consumer base with new operating system "upgrades.
What is the computer/ home entertainment industry doing?
Oh that's right business as usual near future crystal ball gazing rather than listening and responding to the community and shareholder longterm interests.
What is the computer/ home entertainment industry doing?
Oh that's right business as usual near future crystal ball gazing rather than listening and responding to the community and shareholder longterm interests.
Apple's user community and shareholders don't seem to agree with you.
#13
zarmanto
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Posted 20 June 2012 - 05:23 AM
It looks to me like Microsoft is basically admitting that the vertically integrated business model which Apple started out with, lo those many years ago, has now turned out to be the better option going into the future. (Translation for MacHeads: News Flash! Microsoft copies Apple... again! )
And indeed, MS's former "partners" are most likely going to be looking elsewhere -- that is, those who haven't already done so. Clearly since this was already happening with Android, MS saw the writing was on the wall, and decided to take a chance. I don't think that the breakup of those partnerships is necessarily an indication that Microsoft is going to fail in this arena, though. In fact, this may turn out to be the first really good idea that Microsoft has had in over a decade, assuming that their new tablet and its OS are both good enough to bring customers back to their corner. We'll see.
And indeed, MS's former "partners" are most likely going to be looking elsewhere -- that is, those who haven't already done so. Clearly since this was already happening with Android, MS saw the writing was on the wall, and decided to take a chance. I don't think that the breakup of those partnerships is necessarily an indication that Microsoft is going to fail in this arena, though. In fact, this may turn out to be the first really good idea that Microsoft has had in over a decade, assuming that their new tablet and its OS are both good enough to bring customers back to their corner. We'll see.
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#14
1STnTENDERBITS
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Posted 20 June 2012 - 05:39 AM
The author seems to take a "glass half empty" tone with the title (click bait?) but goes on to shoot holes in the premise. I personally think this benefits Microsoft's hardware partners. I would think the most logical premise would be Microsoft, with deep R&D pockets, completes the baseline product for their hardware partners to layer on their branded interpretation; similar to Google and their Android partners. With less R&D expenditure (capital and time), their partners can bring products to market that much faster.
The simple fact is their hardware partners have produced less than inspirational products thus far; bringing in less than spectacular revenue and disappointing marketshare. So why not let MS do the heavy lifting? Maybe then their partners will be less reluctant to introduce new products. What do they have to lose?
It's not like they aren't already being steamrolled by Apple.
The simple fact is their hardware partners have produced less than inspirational products thus far; bringing in less than spectacular revenue and disappointing marketshare. So why not let MS do the heavy lifting? Maybe then their partners will be less reluctant to introduce new products. What do they have to lose?
It's not like they aren't already being steamrolled by Apple.
