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Australian Judge: iPad customers felt 'short changed' by Apple
#2
stephenrea 
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Posted 21 June 2012 - 05:03 AM
Love the irony.
"likely to be misleading consumers"
"Apple also agreed to offer a refund"
"few people returned their devices"
Even when you are "mislead", it's so good, you still want to keep it.
"likely to be misleading consumers"
"Apple also agreed to offer a refund"
"few people returned their devices"
Even when you are "mislead", it's so good, you still want to keep it.
#3
pcharles
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Posted 21 June 2012 - 05:22 AM
They should deduct a dollar from the fine for every phone that was not returned as a result of this heinous lie that the evil empire of Apple has perpetuated! Wonder if Apple's CEO is related to the guy who found that island?
This post has been edited by pcharles: 21 June 2012 - 05:25 AM
#5
bettercitizens
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Posted 21 June 2012 - 06:13 AM
$2,500,000 is approximately 5000 16 GB Wi-Fi iPads. For 5000 iPads it is worth it to make this nonsense go away. If Apple sells 40,000,000 iPads in their FY2012 that is about 4566 iPads each and every hour of each and every day of FY2012. So this "fine" really a shakedown is about 1 hours iPad sales - well worth it just to pay it a move on.
#6
TeaEarleGreyHot
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Posted 21 June 2012 - 06:59 AM
bettercitizens, on 21 June 2012 - 06:13 AM, said:
$2,500,000 is approximately 5000 16 GB Wi-Fi iPads. For 5000 iPads it is worth it to make this nonsense go away. If Apple sells 40,000,000 iPads in their FY2012 that is about 4566 iPads each and every hour of each and every day of FY2012. So this "fine" really a shakedown is about 1 hours iPad sales - well worth it just to pay it a move on.
True, but it's still over $2M, and that's got to be the salary of at least a few Apple ad-men. They're the ones who should be held accountable by Apple, IMO.
#7
Stewsburntmonkey
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Posted 21 June 2012 - 07:08 AM
TeaEarleGreyHot, on 21 June 2012 - 06:59 AM, said:
bettercitizens, on 21 June 2012 - 06:13 AM, said:
$2,500,000 is approximately 5000 16 GB Wi-Fi iPads. For 5000 iPads it is worth it to make this nonsense go away. If Apple sells 40,000,000 iPads in their FY2012 that is about 4566 iPads each and every hour of each and every day of FY2012. So this "fine" really a shakedown is about 1 hours iPad sales - well worth it just to pay it a move on.
True, but it's still over $2M, and that's got to be the salary of at least a few Apple ad-men. They're the ones who should be held accountable by Apple, IMO.
I'm not sure Apple really needs to hold anyone accountable. They have already adjusted their use of terminology. I don't see where this is really a significant issue. Despite what the consumer advocates claim, there is no evidence customers were mislead to any significant degree. The greatest evidence of this that almost no one took Apple up on their refund offer. I think Apple will just write it off as the part of the cost of doing business and move on.
This post has been edited by Stewsburntmonkey: 21 June 2012 - 07:08 AM
#8
DocNo
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Posted 21 June 2012 - 08:29 AM
I love how they are arguing over a marketing term (4G) that has no quantifiable definition of performance, nor is it backed by any standard or specification. It's almost as if the carriers are vaugue on purpose - hmmmm......
Want accuracy? Force carriers to publish their real speeds - then people won't be so fired up about this 4G nonsense. AT&T 3G HSPA+ is faster than Verizon 4G in my area. My iPhone is 4G, iPad 3 is Verizon - I've compared them in the real world.
Want accuracy? Force carriers to publish their real speeds - then people won't be so fired up about this 4G nonsense. AT&T 3G HSPA+ is faster than Verizon 4G in my area. My iPhone is 4G, iPad 3 is Verizon - I've compared them in the real world.
This post has been edited by DocNo: 21 June 2012 - 08:31 AM
#9
1STnTENDERBITS
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Posted 21 June 2012 - 08:33 AM
Stewsburntmonkey, on 21 June 2012 - 07:08 AM, said:
TeaEarleGreyHot, on 21 June 2012 - 06:59 AM, said:
bettercitizens, on 21 June 2012 - 06:13 AM, said:
$2,500,000 is approximately 5000 16 GB Wi-Fi iPads. For 5000 iPads it is worth it to make this nonsense go away. If Apple sells 40,000,000 iPads in their FY2012 that is about 4566 iPads each and every hour of each and every day of FY2012. So this "fine" really a shakedown is about 1 hours iPad sales - well worth it just to pay it a move on.
True, but it's still over $2M, and that's got to be the salary of at least a few Apple ad-men. They're the ones who should be held accountable by Apple, IMO.
I'm not sure Apple really needs to hold anyone accountable. They have already adjusted their use of terminology. I don't see where this is really a significant issue. Despite what the consumer advocates claim, there is no evidence customers were mislead to any significant degree. The greatest evidence of this that almost no one took Apple up on their refund offer. I think Apple will just write it off as the part of the cost of doing business and move on.
I have to disagree on this one. Fair or not, Apple is the industry standard to which all others are compared, and their level of accountability is just as high as their reputation for innovation and quality. Apple is not Jim Bob's Used Car Emporium where every product comes with a "I forgot to tell you about..." Apple's reputation as a company is hard earned and well deserved. That reputation can't hinge on "You should have read the fine print." People trust Apple because Apple has always been a trustworthy company. So when they advertise 4G+WiFi, Apple customers assume what they get will "just work", because that's what they've always done. Is it that egregious of an error? In the grand scheme, no. Is it a marketing misstep that could have been avoided? I'd say yes.
#10
Stewsburntmonkey
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Posted 21 June 2012 - 09:07 AM
1STnTENDERBITS, on 21 June 2012 - 08:33 AM, said:
I have to disagree on this one. Fair or not, Apple is the industry standard to which all others are compared, and their level of accountability is just as high as their reputation for innovation and quality. Apple is not Jim Bob's Used Car Emporium where every product comes with a "I forgot to tell you about..." Apple's reputation as a company is hard earned and well deserved. That reputation can't hinge on "You should have read the fine print." People trust Apple because Apple has always been a trustworthy company. So when they advertise 4G+WiFi, Apple customers assume what they get will "just work", because that's what they've always done. Is it that egregious of an error? In the grand scheme, no. Is it a marketing misstep that could have been avoided? I'd say yes.
There is a difference between saying something could have been avoided and calling for people's heads. I'm simply saying that I don't think Apple needs do the typical, oh something went wrong now we have to fire some people thing.
As for the "just works" thing, the iPad did just work for Australians. They activate their cellular plan and get high speed internet access. In fact in many cases they get speeds faster than the US 4G. They ultimately shouldn't have to concern themselves with what is and isn't 4G (which is part of the reason Apple switched to just saying "wifi and cellular").
This post has been edited by Stewsburntmonkey: 21 June 2012 - 09:18 AM
#11
BL888
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Posted 21 June 2012 - 09:14 AM
I guess, that I'm starting to get fed up with these AUS, German, Swedish and what ever judges verdicts. Why there is NOT, ONE INTERNATIONAL COMMITTEE of experts which conclude IF companies such as Apple Computers or whoever breach or otherwise violate the rules, patents etc., ...
Unless establishing these legal source then we are going to see on going circus of idiocy ...
Unless establishing these legal source then we are going to see on going circus of idiocy ...
#13
ashrobson
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Posted 21 June 2012 - 03:27 PM
Maybe people should also look at Telstra and find out why the hell they charge a damn fortune for their service which does not even come close to service received in other countries. Seriously Telstra state they provide the cutting edge. I am sure there cutting edge was exactly that 5 year ago. There is more than one at fault in this case as Telstra advertise that service as ultra fast 4G when its more of a version of 4G faster than the other crap they provide Australian users.
#14
1STnTENDERBITS
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Posted 22 June 2012 - 06:14 AM
Stewsburntmonkey, on 21 June 2012 - 09:07 AM, said:
1STnTENDERBITS, on 21 June 2012 - 08:33 AM, said:
I have to disagree on this one. Fair or not, Apple is the industry standard to which all others are compared, and their level of accountability is just as high as their reputation for innovation and quality. Apple is not Jim Bob's Used Car Emporium where every product comes with a "I forgot to tell you about..." Apple's reputation as a company is hard earned and well deserved. That reputation can't hinge on "You should have read the fine print." People trust Apple because Apple has always been a trustworthy company. So when they advertise 4G+WiFi, Apple customers assume what they get will "just work", because that's what they've always done. Is it that egregious of an error? In the grand scheme, no. Is it a marketing misstep that could have been avoided? I'd say yes.
There is a difference between saying something could have been avoided and calling for people's heads. I'm simply saying that I don't think Apple needs do the typical, oh something went wrong now we have to fire some people thing.
As for the "just works" thing, the iPad did just work for Australians. They activate their cellular plan and get high speed internet access. In fact in many cases they get speeds faster than the US 4G. They ultimately shouldn't have to concern themselves with what is and isn't 4G (which is part of the reason Apple switched to just saying "wifi and cellular").
You and I are basically agreeing in principle. It's not really a big deal. 4G is simply a marketing term that has no standard discernible meaning from one company to the next. Starting with wifi + cellular would have turned a non-issue into nonexistent. Not for comparison sake, but contextually, it reminds me of AT&T miraculous "new" 4G on the iPhone. No one actually believes it, but some clown in their marketing department thought it would be a good idea because "technically" they can call it that.
