How Apple sets its prices
Posted 14 January 2013 - 03:52 AM
I've since learned that the larger dealer would go into a distributor's warehouse, look at the stock on hand and declare "I'll give you $X for what you've got on hand." Like Walmart, he was selling in such high volume that he could set his purchase and selling price.
Apple's policy can be frustrating at times, but it does have it's merits depending on your perspective.
Posted 14 January 2013 - 05:56 AM
Think about Honda and Toyota. Part of the reason they retain such high resale value is because they don't run huge discounts at the end of the model year compared to domestic manufacturers.
Posted 14 January 2013 - 05:58 AM
Because deep discounts on Apple products are rare, resale values stay very high.
High resale values are great if you like to upgrade fairly rapidly. In that case your upgrades might end up costing you less than upgrading a PC notebook with low resale value.
Posted 14 January 2013 - 08:37 AM
Posted 14 January 2013 - 08:41 AM
This same advantage - high resale value making upgrades relatively affordable - applies to other products as well, like high-end DSLR cameras. Thus one can buy the newest model Nikon or Canon camera today and sell it at a modest discount on Craig's List 18 months later, largely offsetting the cost of the next new model you buy.
Posted 14 January 2013 - 02:21 PM
Posted 14 January 2013 - 02:33 PM
Posted 14 January 2013 - 08:02 PM
Nikon also has a pricing policy on its DSLRs and ILCs called Maximum Value Policy where every retailer in the US must sell them at the same price and Nikon decides when to put them on sale.
Posted 15 January 2013 - 08:46 AM
Apple's failure rate is as high as almost every other computer maker on the planet. Why do Apple articles have to be so full of B.S.?
Posted 15 January 2013 - 08:48 AM
It is ridiculous that Apple get to protect a massively high profit slice in a competitive market by price fixing their retail price with their wholesale price.
Posted 15 January 2013 - 08:49 AM
It's also about perception. Toyota had the most recalls last year of any auto maker. Yet there is still an odd incorrect perception of quality in their product. When in reality Toyota doesn't make a car any better than any other maker on the planet today. Same for Apple, where their failure rate is as high as Dell, HP or Sony. Yet there is a false sense of higher quality that's by the number, just not there.