Cord-cutting's moment is now, and Apple is missing it
Posted 16 January 2013 - 06:25 AM
Posted 16 January 2013 - 06:28 AM
Posted 16 January 2013 - 06:49 AM
I'm not trashing the Roku, just wish it was more reliable.
Posted 16 January 2013 - 06:58 AM
If you cut your TV service they jack up your internet service prices for "not bundling".
So, when you combine:
-Higher Internet fee
-Fees for Video services (Netflix, iTunes, Hulu Plus, etc.)
-Equipment purchase (Roku, Apple TV, etc.)
You wipe out a significant portion of your savings.
Then, throw in no live sports or local news, etc. and it's a lot less palatable.
Cord cutting is a lot more like cord augmenting. The reality is that there are a lot more people who pay for cable and do streaming services.
Posted 16 January 2013 - 07:02 AM
There is nothing stopping content providers from creating apps for these devices with an AirPlay option, and many already do. I have several such apps on my iPad that I regularly watch on my TV. I sometimes think of my iPad as a giant remote, and prefer the touch interface for navigating content.
Could the Apple TV provide more content directly? Sure it could. But for now, that is not its purpose. I suspect the only reason it has any content at all, beyond iTunes, is to make it more appealing to consumers.
Posted 16 January 2013 - 07:09 AM
The AirPlay option is nice to have, but I shouldn't be required to purchase *both* an Apple TV and some other device (iPad, iPhone, or iPod Touch) just to get content to my TV.
Apple TV runs iOS as well - there's no reason Apple can't provide an SDK to allow developers to build apps for it directly.
Posted 16 January 2013 - 07:21 AM
There are multiple problems with this advertorial for Roku. It ignores the fact you can watch broadcast TV for free, with better quality than compressed online and cable options. Yes, som OTA TV is actually 1080p.
Then there's why Apple is having a hard time of it. He casts it as a lack of real effort by Apple which is nonsense. It's the fact that Apple negotiates with the interest of users as its primary concern. The video industry doesn't like that as sees what the result is when consumers get what they want. ITunes. DRM -free.
Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity. - Martin Luther King, Jr.
Posted 16 January 2013 - 07:23 AM
It's just a matter of time. I'm a cord cutter and I love my Apple TV, but I am chomping at the bit for some new content. I also think apps—weather, news, sports, maybe even games—will be what takes the Apple TV over the top. That actually excites me more than the addition of new channels. I often look at my home screen and wish I could have streaming news headlines, a music-responsive screen saver, etc. I can't imagine that is not in the works.
Posted 16 January 2013 - 07:33 AM
Fair point, and one I should've clarified. I think that in context—the idea that Roku is fighting evermore to expand the content options it provides—the reference makes sense, but you're right that's a little less cord-cuttery.
Posted 16 January 2013 - 07:42 AM
I was going to make the same point. It sounds good that Roku is adding content, but is it really, when the content requires you to have a cable account? It isn't adding anything you don't have with the box, it is just changing which device you use for it. As someone else pointed out, Apple has many more choices then you give them credit for, once you add in 3rd party apps. This has long been the Apple way.
Posted 16 January 2013 - 07:56 AM
Ditto with HBO Go. It's only available if you subscribe to HBO via cable or satellite. So not only does it require a basic cable subscription like the Time Warner deal but you have to add a premium subscription as well. That's upselling, not cord cutting.
That leaves Amazon instant video as the only thing in this article that Roku offers a cord cutter over AppleTV.
Posted 16 January 2013 - 07:58 AM