Starfish smartwatch saga illustrates entrepreneurial stumbling blocks
Posted 05 February 2013 - 10:25 AM
It just seems so naive to buy an advert in a magazine and take a stand at a trade show, staffed by untrained people who pretty much know nothing about anything, putting out bad vibes to those they do meet in a disengaged way (where's the passion? why wasn't the CEO on the stand himself evangelising?).
Clearly, the Macworld, I'll call it exposé rather than an article, is a perfect illustration to start-ups how not to do things. Exercise Caution is right.
"Building products is hard. Building products with amazing feature sets is harder still." I'll add... Building buzz is hardest of all.
Posted 05 February 2013 - 11:56 AM
It was the equivalent of Edison's 1,600 failures that showed the path to success - except MS, HP etc did the failing part for Apple.
Posted 05 February 2013 - 12:30 PM
Because, really, what's the point of having a "second screen" for your iOS device? Too small to show more than minuscule bits of text. Too small to view any media. Too small to accept more than one-finger tap gestures. (Guess which finger.)
I know, I know. Eventually technology will advance to the point where we could all be wearing watch-sized devices with the equivalent of 100 Mac Pros worth of computing power. Communicating via wireless Thunderbolt to our stereo earpieces / 3d glasses. Connected to the internet with 10GB/s 5G cellular data rates. And they would be free with a $99/year iCloud subscription.
But for now, the "connected watch" seems more annoying than useful. The perfect gift that you've never actually tried out. The uber-geek accessory that makes you look smart but feel dumb. This year's Pet Rock of technology.
Posted 05 February 2013 - 04:59 PM
Posted 06 February 2013 - 10:53 AM
Posted 06 February 2013 - 02:36 PM
i believe the word your searching for is deceptive fraud.
Posted 07 February 2013 - 12:28 PM
Actually, I was referring to the (bad) PR they got here on the Macworld site. I'm sure they considered the money spent for space at the show to be an 'investment' towards the Kickstarter money, which won't now be flowing in.