Introducing Macworld's 12 Things Every iPhone and iPad User Should Know, second edition
Posted 22 February 2013 - 02:14 AM
Posted 22 February 2013 - 10:12 AM
As all this content in this book has been written by Macworld editors, I don't necessarily think it's an ad. It's a blog post announcing our newest ebook, and telling you what we've put in it. Any information about another company's product will be listed as a sponsored post in our feed; our own products we consider acceptable to tell you about on our own blog without demarking them as advertising. We're not getting paid by a sales department to post this blog.
Posted 22 February 2013 - 12:52 PM
Just because you're advertising your own product doesn't mean it's not as ad.
Posted 25 February 2013 - 09:04 AM
BTW, how can one uniquely refer to a "book built with iBooks Author" using only a single word? Apple doesn't want us to us "iBook" to do this but "eBook" is way too general. Using "interactive eBook" is better but still awkward.
Senior Director for External Projects
and Assistant to the Director, Digital Innovation Group @ Georgia College
Posted 08 April 2013 - 09:03 AM
Your thinking this is not an ad is in the view of many readers, wrong. The title suggests we're getting the data from the article when in fact we have to buy the ebook. That's an ad, plain and simple.