[Macworld]

Post your comments for Introducing Macworld's 12 Things Every iPhone and iPad User Should Know, second edition here

[TheShadow]

#1 thing you should how, how to jailbreak! :-D

[machawk]

This should have a banner indicating this as an advertisement...

[cashxx]

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1 thing you should how, how to jailbreak! :-D

For what purpose?

[MutantPie]

Really MacWorld? You bait & switch us with a listing for an article and then give us an ad? No thanks!

[PMolloy]

Poor show making us read an ADVERT! DON'T!!!!

[BethWorthy]

The only thing which I really hate about iOS that everything is paid. But I must tell the apps are really very good by iOS. Though Android has many similar applications for free, but I promise you that the delicacy of iOS will never matched.

[Serenity]

Hi folks,

As all this content in this book has been written by Macworld editors, I don't necessarily think it's an ad. It's a blog post announcing our newest ebook, and telling you what we've put in it. Any information about another company's product will be listed as a sponsored post in our feed; our own products we consider acceptable to tell you about on our own blog without demarking them as advertising. We're not getting paid by a sales department to post this blog.

[danmusician]

Serenity, you may feel justified in a nuanced meaning of "blog" or "advertising," but as readers, we feel like we were mislead. If the headline link said "Announcing E-Book: 12 Things Every IPad and iPhone User Should Know," most of us wouldn't have clicked on the link. I suspect that you're aware of that. We clicked looking for the info promised in the Headline, not info about a book.
Just because you're advertising your own product doesn't mean it's not as ad.

[igeeksblog]

The 13th thing you should know is that this is a sales copy beautifully wrapped in a way that would make you look for more. But what is being sold is kind of useful anyway.

[flowney]

I think that it's very interesting how MacWorld has shifted from print to digital. Well done and an inspirational example for others to follow. I'd like to know more about the details of how this was accomplished so deftly. Please consider offering a post or two on this topic. My interest stems from my own interactive eBook (The Coming ePublishing Revolution in Higher Education) which is available in Apple's iBookstore for 99 cents. Since the eBooks in the iBookstore are version-able (like software), I am working on the next few versions and would like to use aspects of MacWorld's process that seem to apply to higher education.
BTW, how can one uniquely refer to a "book built with iBooks Author" using only a single word? Apple doesn't want us to us "iBook" to do this but "eBook" is way too general. Using "interactive eBook" is better but still awkward.

[sovereignjohn]

Quote

Hi folks, As all this content in this book has been written by Macworld editors, I don't necessarily think it's an ad. It's a blog post announcing our newest ebook, and telling you what we've put in it. Any information about another company's product will be listed as a sponsored post in our feed; our own products we consider acceptable to tell you about on our own blog without demarking them as advertising. We're not getting paid by a sales department to post this blog.

Your thinking this is not an ad is in the view of many readers, wrong. The title suggests we're getting the data from the article when in fact we have to buy the ebook. That's an ad, plain and simple.