stimarco, on 21 June 2013 - 12:51 AM, said:
To those complaining about the Home page icons: it's a *developer preview*! Technically, this isn't even at the 'beta' stage yet, so no, those are NOT the final icons. Chances are, they were thrown together specifically for the WWDC presentation simply in order to get rid of the old ones.
Also, it's clear from said WWDC keynote that the top brass aren't quite as anal about getting everything completely 100% polished before showing it off. There were a lot of fluffs and flubbed lines ("six Firewire ports!" on the new Mac Pro? Accurate memory, my ass!) This is a post-Jobs Apple. They're all learning to ride the bike themselves; a few are going to fall off. It's worth noting how Tim Cook acts as an emcee now, handing over the meat of each topic to other speakers, rather than trying to do it all himself, for example.
We know from seeing over 15 years of his designs that Jony Ive is a massive fan of Braun and minimalism. iOS 7's pared-down look is therefore hardly a massive shock.
And no, Microsoft didn't "invent" this style; Gruber's "Daring Fireball" had a typography-led interface long before Windows 8 appeared. We're all now very used to seeing differently coloured words and phrases in web content to denote clickable links; no chunky boxes around clickable items are necessary today. We get it now. iOS 7 is moving towards a simplified Web-based aesthetic, rather than a physical or mechanical one.
@jorgecobas32: Every option requires data. All those button and stitched leather graphics need to be stored somewhere. If you want lots of alternative UI 'skins', you need to download them all and store them on your iDevice. You also need to *test* them, so you're adding more work for very little benefit.
Watch this: http://www.apple.com...igned-by-apple/
If you still insist that Apple should focus on abundance and pretend it counts as 'choice', you're buying from the wrong company. Buy an Android device. You'll get no end of utterly meaningless, pointless and time-wasting "choices" there.
Actually, the big wigs on stage were pointing out some of the differences and details, plus Apple wouldn't come out with alfas and betas for their icons, so they are the new look.
There have been plenty of minimalist websites, and some pretty bold alternative web interfaces too, some of them fairly successful; but that doesn't mean I want my iPhone and iPad to look like some blog theme experiment.
Some say recent Microsoft products are refreshing and successful too. Vast areas of fixed color, pictogram icons, hidden controls, ...
The constantly evolving gmail is a fantastic example of that decreased interface & usability too. Instead of focusing on some feature request, they just keep rearranging the decor and moving the furniture around.
I like minimalist to some extent, the extent where it becomes change for the sake of change, reduces readability, removes features and gets in the way of getting things done.
Don't hide controls and require a certain swipe while clicking my heels which works in one app or iOS version, but not another. Not intuitive and consistent enough. Coming from a funny moment at the Apple store, not too long ago, where one young geek was kind enough to point one of those gestures like a 4 finger swipe or something, and I replied, now how do I do that with my mouse? You mean you have an Apple computer, but you don't have an Apple trackpad? LOL.