Survey: Most Americans don't want wearable tech like iWatch, Google Glass
Posted 04 July 2013 - 05:53 AM
Nail on the head. If people were asked whether they wanted a tablet before the iPad came out (or an MP3 player before the iPod refined that category, or a desktop computer before the Apple II came along), most people would have said, "Why do I need one of those?"
Posted 04 July 2013 - 06:15 AM
This trend will take Steve Jobs' "Bicycle of the Mind" metaphor and extend it to a "Bicycle of the Mind and Body" metaphor. Didn't we all envy Terminator's heads-up display?
P.S. Once students realize that wearable tech gives them an edge on tests and in the classroom, they won't go to school without one.
Senior Director for External Projects
and Assistant to the Director, Digital Innovation Group @ Georgia College
Posted 04 July 2013 - 06:18 AM
Bingo. As much as most of those surveyed tried to imagine what some future device would look like, they have the current crop as their image.
I am actually surprised the glass is higher than the watch.
Until any company, any company, introduces an insanely great product in these categories, no one will want them.
Posted 04 July 2013 - 08:45 AM
Most People who wore glasses couldn't wait to get Lasik, so they could get rid of the things. Most people don't even wear watches anymore.
If you asked people if they wanted a cool reader/writing pad like they had on Star Trek, most of the Geeks who buy these things would have lined up around the block for them. (Which they actually did). I don't see anyone lining up for either one of these products.
Posted 04 July 2013 - 09:29 AM
Anyone on the edge of age 50 is also on the edge of the computer generation. They are conditioned already to carry a cell phone, so iPhones aren't all that great a leap. What they don't want is more small devices that have a learning curve associated with them.
They also may not want to wear around something that is both expensive and quickly falls out of fashion. Look at other attempts at wearable or personal technology in photographs...they cause a lot of people to chuckle. Don't you laugh when you see that Segway on Arrested Development?
This stuff will amp up when displays are holographic or highly flexible to the point that when they are off, whatever you are wearing is simply what you want to wear.
Final point. If I am okay carrying around a pocket device as big as an iPhone, any tech I could want can fit in the same device - I dont need more devices.
Posted 04 July 2013 - 10:07 PM
Manual workers - usually less well paid than 'knowledge' workers - typically have their hands full, so would be more interested in some kind of wearable tech. OTOH 'knowledge' workers already have that tech within easy reach, whether computer, tablet or phone.
FWIW I'm a carpenter and would be all over an iWatch or even Google Glass, as long as the pricing isn't crazy.
Posted 05 July 2013 - 07:40 AM
It's not about the technology!
It's about the experience. Before the iPhone, if you asked the same people if they wanted a SmartPhone they would have answered the exact same way. Normal people (that is, the VAST majority of people) don't want technology for technologies sake. They want tools that do things for them. That's why the iPhone came in and completely walked away with the smartphone market - the iPhone is, in and of itself, mostly invisible. It's more characterized the "Internet in your pocket", "the camera you always have with you" and other use oriented phrases rather than the "computer you take with you" or the "5 megapixel camera with xmm lens". The tech is a means to the end, not the end to and of itself.
That people STILL manage to totally neglect this with Apple dominating literally every other company on earth never ceases to boggle my mind. Want to know how to be successful? Make products people want and be willing to leave crap out to keep things simple and accessible. Easy to summarize, really hard to execute (as Apple's competitors and detractors continue to find out).
The criticisms over the "Made in California" commercials really draw this into sharp relief - and that commercial serves as a really handy beacon for those who really, really DON'T get it.
Posted 05 July 2013 - 11:19 AM
Posted 05 July 2013 - 12:50 PM