Innovation and iteration: The two sides of Apple
Posted 27 November 2013 - 06:05 AM
Posted 27 November 2013 - 06:28 AM
You, and other posters, point out the fact that innovation can be evolutionary, or revolutionary. There's innovation in components too. Intel's Tick-Tock cadence is a great example of evolutionary design. Samsung in displays has been quite innovative.
It's revolutionary innovation, however, that has become the expectation from Apple. It's this expectation that has won the consumer mindshare, and analyst recommendations. You're right, it's not easy. Apple has been selling a very rare commodity. How's the supply chain on that commodity? Time will tell.
Posted 27 November 2013 - 07:26 AM
I'm responding specifically to the charge "Apple no longer innovates." And those making that charge are very specifically talking about life altering changes along the lines of the I-devices. In the business world you'd apply the "disruption" buzzword.
So sure, Apple and other companies small-i innovate all the time. But that's not the language of the argument.
Posted 27 November 2013 - 07:54 AM
In any case, innovation is often in the little things: the MagSafe connector, backlit keyboards, multitouch trackpads that are not revolutionary in themselves but add up to best-in-class Apple products.
Posted 27 November 2013 - 08:16 AM
I guess MacWorld thinks they are smart if they bite the hand that feeds them. Maybe that's why Apple does not return their calls.
Posted 27 November 2013 - 08:29 AM
I agree that mobile phone photography has had a profound effect, but I wouldn't give Apple and the iPhone all the credit. Phone photography existed before the iPhone and continues to excel on other brands of phones as well.
Posted 27 November 2013 - 08:35 AM
Generally, if I'm dissatisfied with something, I go out of my way to avoid it. Yet, here you are, still reading MacWorld articles.
Posted 27 November 2013 - 08:39 AM
I'm sorry you so completely missed the point of the article. It's as much about language as it is technology. I am, in no way, faulting Apple for its lack of innovation. Rather, I'm praising it for having done something nearly impossible three times. I'm hopeful that it manages another three in the next decade.
Posted 27 November 2013 - 08:59 AM
Posted 27 November 2013 - 09:44 AM
Tell that to the link-batiting tech writers who see those innovations as too technical to draw a sizeable audience.