[MW Forums]

Casio Computer Co. Ltd. has taken the wraps off five new digital still cameras it will begin selling worldwide in the run-up to this year's end-of-year sales season. The models include a slimmer version of its flagship Exilim camera that is the first to use a recently developed transparent ceramic lens. The Tokyo company first launched its Exilim range in 2002 and the credit-card-sized cameras soon began to steal market share from competitors. Canon Inc., Pentax Corp., Sony Corp. and others soon launched their own models into the small-size sector and this area now leads the digital camera market. For the first week of August, small-size models from Casio, Canon and Sony held the top four positions on a domestic sales ranking of all digital still cameras in Japan compiled by GfK Marketing Services Japan Ltd. more