[jqpurdue]

Come on Red Head, start to think with a little innovation. Successful leaders and inventors innovate... such is the case with Steve Jobs. Apple hasn't gained its recent success standing by while others (stale in the industry and content being so) call the shots. Too many of the tech giants have had control for too long holding on to an old school way of thinking. Much of the industry is hell bent on suppressing the advancement of technology in exchage for squeezing a few more bucks out of you. Instead Apple invents (not only products but the entire way business is conducted in an industry). I would much rather pay for that.

Google has done the same thing for advertising. Online... advertisers pay for our ability to read the news. This is much the same as you claim advertisers pay for ability to watch TV. However, as with most things gravitating toward the web, the TV days of old are rapidly fading away. New advertising models and ways of better targetting people with interest are needed. Perhaps Apple can change this industry too with an approach similar to Googles with targetted ads on a side banner based on our individual tastes and interests.

I am all for changes to the TV industry... I am bothered by the conventional approach to TV Ads. I do fast forward through them and rarely watch live television anymore since I do have Tivo. You are right that advertising is needed to subsidize the cost of TV shows so that we as customers do not need to pay for every show we watch... but significant changes are needed.

The music industry freaked out when following the advent of MP3's and instead of embracing technology and re-inventing thier business model, they held on to an old school way of thinking about thier business and decided it was better to sue the people that could otherwise pay for thier music if given a good avenue to do that.. Apple reinvented the industry by creating a MP3 player that everyone liked and than sold music legally through iTunes (That's innovation). The movie and TV industry slow to catch on are now struggling with the same thing that the music industry once did.

[NOW4REAL954]

well i have read the posts on this page and i am really surprised by what i have seen...
yes it would be nice to have the TV be a DVR also...but there is no need for that...
i have 3 Lifetime Subscription TIVOs in my household...and adore them...but i am also a huge tv buff and an apple addict...
so i also have 2 EyeTv's set up on my Macbook and my iMac G4...and i have a ton of different shows set up to record...i actually use my EyeTv's more that i do my Tivos...but that is mostly because i am at my macs more than i am at the tv...
but all i do is record in EyeTv and click the AppleTv button at the top of the interface and it converts it using h264 and places it directly into my itunes...
and then my TV then syncs it and i am watching it on my 42 inch HP plasma tv...voila TV DVR...
my plans are to set up a mac mini as someone stated earlier with an EyeTv connected to be for my bedroom and put the TV in the living room for the family to use because i have been selfish with this amazing product for way too long...
sure there are some areas of improvement for the TV but i dont know a single piece of technology that doesnt need some sort of sprucing up...DO YOU?