>
Wondercow said:
> > {quote:title=
> > }{quote} I don't mean to sound negative, but, well, no. The realization of iPhone revenues over two years is tied to accounting practices not the contract. In some countries the service contract is less than (or more than?) two years yet Apple still realizes the revenue over the same 24-month period as in the U.S.
>
> As for the scenarios, they're not "when the customer pays, not how much". If you get the phone for free you get the phone for free--this is usually accompanied by heftier service fees but the phone is still free, not to mention that it's the service provider who offers it free, the maker still gets their price.
> > }{quote} I don't mean to sound negative, but, well, no. The realization of iPhone revenues over two years is tied to accounting practices not the contract. In some countries the service contract is less than (or more than?) two years yet Apple still realizes the revenue over the same 24-month period as in the U.S.
>
> As for the scenarios, they're not "when the customer pays, not how much". If you get the phone for free you get the phone for free--this is usually accompanied by heftier service fees but the phone is still free, not to mention that it's the service provider who offers it free, the maker still gets their price.
>Therefore, it is entirely a "when you pay, not how much you pay" issue to the extent that Apple struck a deal with AT&T to offer the phone for an initial price of $200 in exchange for AT&T increasing the cost of the data plan by $10 per month.
I must have missed the news that Apple lowered the price on the condition that AT&T increase the monthly rate. Can you provide a link to that?
>They are bundled, and thus should be viewed as a single arrangement (albeit with multiple deliverables provided by two parties).
I once bought a Mac that came bundled with Internet Explorer for Mac. I had problems with I.E.--should I have sought troubleshooting from Apple or MS? What about Graphic Converter that came bundled?
I don't disagree that the total cost of ownership has increased (and you guys have it easy! Have you seen the rates up here [Canada] or some of the European regions? Yikes!!) and as such you're actually paying more in the end for the package. But the iPhone is half price--Apple doesn't get revenue from AT&T anymore nor do they have any say in AT&T's pricing.
While the two are a package deal it's AT&T who raised the rate. If AT&T suddenly dropped the contract to $25/month would you say that Apple cut the price of the phone or that AT&T dropped the price of the plan?



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