[Macworld]

Post your comments for Apple's Ive gets Objectified in design documentary here

[NaOH]

I hope they haven't been coaching him in how to 'emote' on screen like they seemed to do for the video about the unibody MacBook.
That was cringeworthy.

[Argent]

I can't wait for this film. I caught the New York premiere of Helvetica, and I'm sure Gary will do a fantastic job with Objectified as well.

[garyi]

One can only hope he is not as puke nasty as the last time they let him on screen. A little bit of sick came into my mouth that time. And being a Brit I was hoping for so much more.

[krye]

Dan, I've always been a big fan of your writing style. I've followed you from blog to blog. The "sound of Ive's soothing tones". I love it. Keep up the good work.

[montgomery_burns]

After the aluminum iMac, one wonders if there any sense of communication, let alone any sense of cooperation, between the hardware design and the service department at Apple. Are the designers aware of the service issues that they cause? When a new hardware design is released, does a hardware designer personally take the thing apart in front of the repair department staff at Apple, or does he just say "Here it is, good luck figuring it out yourselves!"? Do the designers take service issues seriously, or do they think that providing support is beneath them?

[adobephile]

I'd be using Apple products no matter what they looked like because of the way they work. It's a tasty bonus to also have them look good. I love Ive's aesthetics: the new 'books, the new iMac, the timeless design of the Pro, the iPhone, iPods, et al.
To me, his aesthetic sense is on a par with Mies Van der Rohe, le Corbusier, Eames, etc.

[montgomery_burns]

Clearly his aluminum iMac design was influenced by Rube Goldberg.

Ive probably does not deal with customers on a regular basis. The problem with people who don't deal with customers regularly is that they think support is not their problem, that dealing with service issues is somehow beneath them. Instead of sitting there smiling with a laptop in his hand, I'd like to see Ive working in a repair shop alongside other Apple technicians so he can see what it's like to deal with the service nightmares that he creates.

[juanm105]

Can you give an example of what you are referring to regarding your claim that the AL iMac design was influenced by Rube Goldberg? I know what the reference means and I know iMacs but don't get your reference.



I like the idea of Apple engineers having to sit in a repair shop but I am not certain how much value it would be for Ive to do so. Aren't his desigs primarily aesthetic, i.e. form and function BUT without the engineering of how the mac ends of working. I don't think he does the whole thing.