[Macworld]

Post your comments for Analysis: Green data now front and center for Apple products here

[buzglyd]

This new Green mafia is no different than the Jesse Jackson Rainbow/PUSH coalition.
It's nothing more than legalized extortion plain and simple.
If I hear the term carbon footprint one more time I'm going to club a seal.

[Schneb]

Couldn't agree more. Seems like Apple is more intent on pleasing the Greeners than they are their loyal customer base.

[Jon Seff]

Schneb said:

Couldn't agree more. Seems like Apple is more intent on pleasing the Greeners than they are their loyal customer base.

Why, because Apple is becoming more socially and environmentally responsible and not releasing a mini-tower?

[randyg]

"some advocacy groups" meaning greenpeace. What a bunch of losers, they are only out to get attention. One of these days a corporation is going to tell them to shove it where the sun don't shine.

[dougoftheabaci]

randyg said:

"some advocacy groups" meaning greenpeace. What a bunch of losers, they are only out to get attention. One of these days a corporation is going to tell them to shove it where the sun don't shine.

...And then lose out with all the other advocacy groups they hold clout with. Any company that does that is going to be committing suicide. A company like Apple has a very large infrastructure behind it. Imagine if at every point along their supply line they were greeted with pickets, petitions to the local government, protests, bad advertising... If nature advocacy groups wanted to they could destroy a company. Usually it doesn't get that far because the company realizes they've shot themselves in the foot and tries to make amends.

Of course, there's also a major "fad" going on right now with consumers all looking to be more green and sustainable. Any company not looking like it's trying is having hard times. Look at the American automakers, they've all started to say how green their cars are (even when they're most decidedly not).

[Biallystock]

Wasn't I hard enough on the Greenies, that I got my posting censored?

[Luke_Macwalker]

If Apple really wants to turn "green" maybe they should start by making computers that don't use any electricity at all when they are turned off. If you want your Mac to use 0 W, you need to unplug it!
And maybe Steve Jobs would want to take back his comment about how useless it is to turn off one's computer and how better it is to just put it on sleep? It looks like that to make this comment sensible Apple has designed Macs that use about as much power when turned off as when just sleeping.
I find rather disturbing to know that my iMac 24" consume about 11W when turned off, almost as much as a low consumption lightbulb. Would you think sensible to walk out of your house with lights turned on?
My MBP uses about 1W when off. Sounds better. But my new TV set consumes 0,11 W in sleep mode and 0 W when turned off. Even better.
I wonder what needs all this power when the Mac is turned off...

[Biallystock]

Luke you've just reminded me that when I had my energy audit, just for fun the girl tested my 24" iMac and it was using close to 60W in sleep mode.

We live with a lot of self satisfying myths that for example we are saving the environment by reading our newspapers on-line.

Our always on electronics are sucking down a lot of energy, and at the other end there are huge servers doing exactly the same. Dumbest of the lot has to be those electronic picture frames. They're right up there with leaf blowers in my books.

It is like replacing a wooden chair with an electromagnetic hover seat because that is the "clean", modern thing to do.

[berto1999]

Apple could also green up by making the machines more upgradeable. Not being able to upgrade a video card in an iMac causes the hardware to become less useful earlier for a lot of folks. At least the Macbooks that I have are easy to upgrade the HD and RAM now. My 12" powerbook was a nightmare to upgrade.

[jawporta]

Yeah, great, now I'm stuck with Glass on every mac product. I could live with it on the iPhone, although I wish it was hard plastic so it didn't break so easily. I do however, hate and will never purchase a computer with a glass screen. Let's hope my matte macbook pro last long enough for Apple to make a matte 15inch. If not I may have to start my own ponzy scam to buy the matte 17 inch.

[jawporta]

Can't agree more.

[danviento]

How very, very, very, very, VERY sad. :'-(
Apple marketing finally lost their cohones and gave into the greenpeace enviro-extremists.
I used to respect the company for their focus on power and capability in their products over falacious fads in the market- this one in particular.
It's one thing to say "our product is better because not only does it out preform, but it costs $X less in operating costs." It's quite another to get up on the green horse and proclaim to the world that you're morally better for adding to production costs and cutting quality, basically limiting your products' value below what it could be.
I know, I know. This is Apple: based in San Fran, almost a bastion of a leftward agenda, so it may have been almost unavoidable. However, that doesn't mean you have to cave. Didn't they ignore the greenpeace weenies for years before; ignoring their incessant yapping along with the majority of the world?
Let's just say in this instance that Apple definitely isn't working on the "Think Different" motto, or even think better. Here's to hoping they get a dose of reality soon.

[Jon Seff]

danviento said:

I know, I know. This is Apple: based in San Fran, almost a bastion of a leftward agenda, so it may have been almost unavoidable.

By which, of course, you mean Cupertino, which is 40 miles or so south of SF and next to San Jose.