Posted 09 April 2009 - 10:10 AM
The inherent problem with these “cost” comparisons is that they are market price comparisons and it is long overdue for journalists reporting on this matter to begin educating the unwashed masses to the difference; that is of course assuming that the people writing many of these stories know the difference given the content of some of these pundit pieces. When you buy a computer that is not the cost, it is the selling price. Cost is far more complex and is incurred over the life of the machine.
bq. cost = P~sale~ + COO – ROI
where P~sale~ is the price to buy the computer, COO is the cost of ownership and ROI is the return on investment. The cost of ownership also has several parameters:
bq. COO = P~software~ P~security~ L~productivity~ + L~downtime~
where P~software~ is the total price of any software that needs to be purchased, P~security~ is the price of security software, L~productivity~ is loss due to reduced productivity and L~downtime~ is loss due to downtime. For business/professional users losses are monetary, but the for the home user, downtime and loss of productivity mean time is wasted that could have been dedicated to accomplishing something else.
Even if Mac laptops have a somewhat higher selling price ceteris paribus, Macs have a significantly lower COO and significantly higher ROI. GISTICS established that fact back in 1997 and the Apple of then was a far cry from the successful Apple of today as is the Mac and Mac OS of today compared to then. As GISTICS concluded 12 years ago, purchasing a Wintel PC is fiducially irresponsible as such purchases are based on a myopic definition of cost.
Now, it must be recognized that Apple is just one company and does not make the ideal machine for everyone. Apple tried that and it was not in the company’s best interest to continue offering a confusing array of products. Many Wintel OEMs attempt to do this very thing and they do so poorly. Dell’s Website is a perfect example of too much choice and those choices are not handled consistently; any given Dell PC may or may not be user configurable and the absurd number of models results in excessive product overlap.
Secondly, there are areas where Windows is the better operating system choice because certain markets (e.g., vertical corporate software, gaming, etc.) are highly unlikely to be weaned from Gates’ teat. Of course, Apple does not court the enterprise market and their marketing toward gamers is hardly strong.
With these factors taken into consideration, for anyone falling outside of the markets to which Apple does not cater buying computer based on the shelf price reflects a buyer that is none-too-bright. Computers are not groceries, but are large ticket items that, given their typical usable life, are effectively short-term investments. Therefore, what one gains from the use of the computer far outweighs its price.
If a business has high-end technical employees that run complex processor-intensive tasks and opts to buy sub-$1000 consumer-/business-grade computers from Dell instead of the workstation class systems their technical staff needs, the few thousand dollars in “savings” are not going to make up for the losses due to reduced productivity that can add up to 6+ figures. The same goes for the home user. My Power Mac G5 is over 3 years old and still serves my needs. If the OS did not matter to me, I could have purchased a cheap Wintel tower instead of saving up for a year plus to get the G5—and wishing I had waited another two weeks as the dual cores were introduced two weeks after my G5 was delivered—, but you can best believe that I would be well into needing to replace that Wintel PC by now; it is also unlikely that that Wintel PC would have been able to run Vista in full.
Since receiving my Power Mac the benefits of owning a Mac outweighed the price of entry for the system I chose:
* While in grad school I could run UNIX natively and connect to the university servers to run SAS using the real X11; doing so on a Wintel PC would have required an academic license of Exceed at $500.
* By choosing a Mac, the pro system in particular, my backup drives are connected via FireWire and have guaranteed higher throughput. That connectivity I more important when I am transferring large amounts of data to another drive temporarily attached to my Mac. USB 2.0 simply cannot compare.
* No loss of clock cycles to anti-virus software running in the background or having to deactivate/re-activate said same when I install software.
* Having an unobtrusive operating system that does not feel the need to get in my way while I am working.
* When footage of experiments needed to be edited I was able to attach the department camcorder to my Mac with FireWire and use iMovie. My faculty advisor tried in vain to find decent video editing software for our lab PCs and his budget did not allow for spending a few hundred dollars on software that will have occasional use. iMovie did everything we needed for free.
Simply put, my $3000 investment has more than paid for itself in what I have been able to accomplish unimpeded these past 3 years and shall continue to do for the next 1 to 2 years until my needs exceed my current system. (Finally being able to afford a copy of Vectorworks/Renderwors to upgrade from my 8+ year old Classic version will likely be the event that takes me over the top sooner rather than later.)