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Pepsi to promote iTunes during SuperBowl

#1 User is offline   MW Forums Icon

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Posted 02 February 2005 - 11:20 AM

Pepsi's latest iTunes Music Store promotion kicked off on Monday, January 31, 2005. Details have been posted to Apple's Web site; customers in the U.S. who purchase various Pepsi soft drinks with specially marked caps stand a one-in-three chance of winning a free song on iTunes. Now PepsiCo Inc. has revealed plans to show a new television advertisement promoting the sweepstakes during Sunday's Super Bowl XXXIX. more
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#2 User is offline   bigpoppa Icon

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Posted 02 February 2005 - 12:55 PM

I just hope the commercial is more along the lines of the iPod style. I thought that whole "I Fought the Law..." line was ridiculous.
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#3 User is offline   Jamus Icon

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Posted 02 February 2005 - 01:32 PM

Now if they can get a cool ad and work on their bottle distribution they might have something there.
The last attempt at getting bottles out was a flop. I never saw a single bottle.
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#4 User is online   scfischer Icon

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Posted 02 February 2005 - 02:01 PM

As for distribution, I saw plenty of bottles and my brother and I both found that Apple's "1 out of every 3 is a winner" was quite a low estimation in our opinion. We seemed to be getting free songs all the time (my Pepsi purchases skyrocketed during the promotion).
If you'd like to see one of the new commercials in its entirety, go here:
http://www.macobserv...5/02/02.7.shtml
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#5 User is offline   Philbert Icon

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Posted 02 February 2005 - 02:02 PM

In reply to:

The last attempt at getting bottles out was a flop. I never saw a single bottle.

Me neither. However, just two days ago, not only did I actually see the yellow capped bottle, I bought one of them and it was a winner! /forums/ubbthreads/images/graemlins/grin.gif
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#6 User is offline   vaporman Icon

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Posted 03 February 2005 - 06:28 AM

We didn't get many bottlecaps in Bloomington, IL last time, but I've seen them in many places already this year. My wife has gotten a winner, but I keep getting Play Again. /forums/ubbthreads/images/graemlins/smirk.gif
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#7 User is offline   freakinpekin Icon

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Posted 03 February 2005 - 10:55 AM

In reply to:

We didn't get many bottlecaps in Bloomington, IL last time, but I've seen them in many places already this year. My wife has gotten a winner, but I keep getting Play Again.


Bloomington, eh? I haven't found any in Peoria yet. Bummer. I won a ton last year. Looks like I got a drive ahead of me. /forums/ubbthreads/images/graemlins/wink.gif
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#8 User is offline   nmpike Icon

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Posted 04 February 2005 - 04:30 PM

I thought the commercial was cool... it showed Apple's rebel side... we live in New Mexico, and we didn't see the pepsi bottles for months.. still nothing here as of today.
My question is this - I won over 100 songs last year, thanks to Macworld's story on tipping the bottle sideways to see if you were a winner... my question is this - will it work again this year? If so, pepsi here I come! /forums/ubbthreads/images/graemlins/smile.gif
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