[MW Forums]

Intel plans to overhaul its 37-year old name logo and drop its popular "Intel Inside" tag in favor of a new image. more

[Photonerd]

Wow. What a monumentally boring slogan. It's kind of humorous when you think about it. Apple and how it markets products, vs. Intel. The two companies are polar opposites in a way and you can even see it in how they decide to "remake" their image. They should've let Jobs write the slogan. lol

[windowschmindows]

...they didn't use the "services" of the "design" team who "overhauled" Quark's image! Anybody who's seen the new 'Q' will know what I mean.

[kennethfcooper]

Well, we can stop worring about whether the "Intel Inside" sticker will appear on the new Mac.
And the following line is priceless:
The new tag line, Leap ahead is meant to express what the company has made possible in the past...
Intel seems to be doing well, but in the past when I have worked for a company that was focusing on changing the color of its logo, that company was in trouble.

[JeffM]

The old "brand" had pretty much become iconic. "Intel Inside", bam, 'nuff said (at least in theory). The new one sounds like just another slogan; "Leap Ahead", "New and Improved", "Now with Fluoroxidine!", yadda, yadda.
Presentation can help a lot, but I'd say they've taken one step forward and two steps back. :P
JeffM

[chasesequence]

Are there pictures of the new logo anywhere? It doesn't seem to be up at their website right now. Just curious.
I always liked the old Intel logo. But it's not an absolute shame to see it go or anything. I mean, it wasn't by Paul Rand or anything.

[kinless]

You can find the array of new logos here:
http://www.matbe.com...0000022934.png/
(Yes, keep the trailing slash at the end of the URL; it's a directory.)
I like them, personally. But I agree with everyone else that the slogan could have been better.

[TripleC]

"The company spent much of this year working on the new logo..."
I'd much prefer that Apple be doing business with a company that WAS "...focused solely on the company's microprocessors."
Carl

[j_drake]

Well, we can stop worring about whether the "Intel Inside" sticker will appear on the new Mac.
Don't be so sure about that, those words still appear on the new logo. The design is not that bad, but then neither was the old one, it's just what it stood for for so long... "This is a Windows Machine" Now it'll be harder to snicker when we see the logo. /forums/ubbthreads/images/graemlins/smirk.gif

[ZardoZ]

Check out http://en.wikipedia.org/wiki/Great[/u]LeapForward

In reply to:

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The Great Leap Forward (Simplified: ; Traditional: ; Hanyu Pinyin: D yu jn) was a campaign by the Chinese Communist Party (CCP) of the People's Republic of China from 1958 to early 1962 aimed at using mainland China's plentiful supply of cheap labor to rapidly industrialize the country.

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If Intel's marketing department was unaware of this connection, then they're woefully incompetent. If they did know about this connection, then they're unbelievably cynical, at best. From Wikipedia:

In reply to:

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The Great Leap Forward is now widely seen both within China and outside as a major economic disaster. As inflated statistics reached planning authorities, orders were given to divert human resources into industry rather than agriculture. Various Western and Eastern sources put the death toll at about 25 million people, with the majority of the deaths owed to starvation. The three years between 1959 and 1962 were known as the "Three Bitter Years," the Three Years of Natural Disasters (although this name is now rarely used in China), and the Great Leap Famine, as the Chinese people suffered from extreme shortages of food. It is believed by some to have been the greatest famine in history.

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But it gets worse:

In reply to:

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During the Great Leap, the Chinese economy initially grew, and iron production increased 45% in 1958 and a combined 30% over the next two years, but plummeted in 1961, and would not reach the level it was at in 1958 until 1964. Despite the risks to their careers, some Communist Party members openly laid blame for the disaster at the feet of the Party leadership and took it as proof that China must rely more on education, acquiring technical expertise and applying bourgeois methods in developing the economy. It was principally to crush this opposition that Mao launched his Cultural Revolution in early 1966.

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The Cultural Revolution killed another half million.
Why would Intel use one of the biggest economic, cultural and political failures in human history as the basis of its marketing campaign? Are they kowtowing to China? Do they feel left out after IBM sold its PC division to Lenovo?

[j_drake]

One would hope that the Marketing folks worrying about a new logo, aren't the same folks that do the actual engineering design etc. One really wishes they wouldn't even have a finger, much less a hand, in that part of the company works. /forums/ubbthreads/images/graemlins/smirk.gif
I speak from personal experience about the effect that last point has on the operations side of a company.

[JeffM]

"If Intel's marketing department was unaware of this connection, then they're woefully incompetent. If they did know about this connection, then they're unbelievably cynical, at best."
Assuming you're serious, I'd say more realistic than anything else. Only a tiny fraction of their target audience is going to make a connection between "The Great Leap Forward" and "Leap Ahead" in any way that's going to have any real negative impact. There's value in knowing the breadth of a concept's context, but you can make your sweep too broad also.
Theoretically somebody in the media, running dry on story ideas, could try and make a to do over the somewhat thin connection, but the minute their story started plumbing depths of political history most peoples' eyes would glaze over and roll back in their head. :-)

[Mac007]

...you can always take a pocket knife and scrape it off. /forums/ubbthreads/images/graemlins/wink.gif

[kinless]

Agreed with JeffM. You have to stretch it REALLY far and wide to make any sort of connection.
Let's knock it off trying to be politically correct.