[drillbo]

As long as Apple does a good job incorporating the intel logo in the design of the case, it shouldn't be a problem. On PCs, they're big, crooked and shiny, just begging to be peeled off and discarded.

[ZardoZ]

OK, perhaps the connection is a bit tenuous, and memories have faded over the past 40 years. It just seems to me that certain historical events should be tiptoed around by marketers. Think about the uproar that would ensue if a company changed their marketing slogan to "A More Final Solution" or "The Last Crusade".

[moose_n_squirrel]

I searched for the phrase "Leap Ahead" in that wikipedia article and Safari said "Not Found."
Hey, did you read that we get a Leap Second this new year?
Let us mourn how Communism achieved its final victory over the entire world by taking control of our universal time standard.
(BTW the correct answer to "Leap Ahead" is "How Far?") /forums/ubbthreads/images/graemlins/grin.gif

[bastion]

In reply to:

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It just seems to me that certain historical events should be tiptoed around by marketers.

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For how long? It's a serious question. I've thought it strange that innocuous phrases or simple geometric patterns can be poisoned for, apparently, decades because of their association with some unpleasant group or event. You're now talking about even applying the taboo to things that bear a resemblance to things that were associated with unpleasant history. Just seems kind of weird to me to say that "this slogan is too evocative of this other slogan for a failed and ultimately detrimental campaign 40 years ago."
Maybe, in fact, 40 years should be the limit, what with it being a historical and cultural shorthand for "some number too large to bother counting."

[snej]

"Still, Intel Inside, which launched in 1991, went a long way in teaching PC users something about the important components inside their computers, and helped separate the identity of the microprocessor from, say, the memory chip or graphics chip."
Actually it started as part of a FUD campaign to frighten people away from installing cheaper 3rd-party math coprocessor chips into their 386 PCs, or buying systems with AMD CPUs. The implication was that if it wasn't Intel inside, it would be some unreliable counterfeit components made of cheap cardboard that would corrupt your spreadsheets.

[Nobody]

The real move is to increase the Mac market share. An Intel sticker will not harm the Mac in any way and will make 95% worlwide market share of Windows-Linux users out there to feel more confident and purchase such Mactel. Much more if such Mactel boots also natively Windows and Linux.
Then include the Intel virtualization technology to switch between OSes and Apple will have a computer no other company can offer. The worlwide Mactel market share will leap to the two-digit arena.
Now license Mac OS X to Dell and HP. Windows and Linux will be history because many of such people will not return to them once they taste Mac OS X. The iPod halo effect is nothing compared to this Mactel halo effect. THIS IS THE REAL REASON FOR APPLE TO INCLUDE THE INTEL STICKERS --Besides the Intel advertising dollars, of course, yet that is peanuts when compared to the real McCoy!!!

[JeffM]

"Think about the uproar that would ensue if a company changed their marketing slogan to "A More Final Solution"..."
Oh, I have no doubt at all that some day some overeager and/or wet behind the ears marketing schlub will let fly with such a slogan; assuming it hasn't happened multiple times already. I would love to be a fly on the wall to count the beats during the stunned silence. :P
JeffM

[leroybrown]

In reply to:

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Then include the Intel virtualization technology to switch between OSes and Apple will have a computer no other company can offer. The worlwide Mactel market share will leap to the two-digit arena.

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Or: software vendors drop Mac versions of software in droves because Mac users can "just run the PC version." Subsequently, Mac sales drop because they're just a (slightly?) more expensive wintel PC.
Which is more likely? I don't know.
What I do know is that many people shun Macs in my University's computer labs and wait hours for the wintel ones because the unfamiliar scares them silly - that's especially for computers. It will, however, defeat the endless (and bogus) refrain "Macs have no apps."

[flatliner]

Really? I tend to think that the point of this new logo was to try to take attention away from AMD's market gains, as if a logo can actually have the power to DO that.
If it weren't for laptops, Intel's processor market share would be in the toilet, at least relative to it's longstanding history. AMD has taken over the desktop lead, and has made major inroads into the server and enterprise marketplace. As it stands now, Intel is "moving away" from desktops and farming new market niches for their processors because they've lost the initiative to compete against (and beat) their superior rival. A company can only take so much bad news, after all...

[mdawson]

Personally, I could care less what Intels logo and emblems look like. The fact of the matter is that I do not wish to see any emblems tarnishing the aesthetic of Apples minimalist designs. Plastering emblems all over computer cases is a very Wintel thing and I would hate to see any Mac blemished by this practice. As I have stated in the past, if Intel really is pushing Apple to do this with their systems, then Apple should insist that the emblems be decals that are easily removed without leaving residue on the chassis. It would not surprise me in the least if the first impulse of most long-time Mac users is to remove Intel emblems.

[veggiedude]

What they really wanted to say was "leap ahead of Windows" but it all couldn't fit in. I guess they got very excited at the prospect of Mac OS X running on their processors.

[Nobody]

In reply to:

Then include the Intel virtualization technology to switch between OSes and Apple will have a computer no other company can offer. The worlwide Mactel market share will leap to the two-digit arena.

Or: software vendors drop Mac versions of software in droves because Mac users can "just run the PC version." Subsequently, Mac sales drop because they're just a (slightly?) more expensive wintel PC.
Which is more likely? I don't know.
What I do know is that many people shun Macs in my University's computer labs and wait hours for the wintel ones because the unfamiliar scares them silly - that's especially for computers. It will, however, defeat the endless (and bogus) refrain "Macs have no apps."
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Not likely. Remember the security, spyware and virus nightmare of Windows. Besides, Mac OS X is more stable and also easier and a visual pleasure compared to the awkward ugly Windows interface.

[Nobody]

In reply to:

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Just seems kind of weird to me to say that "this slogan is too evocative of this other slogan for a failed and ultimately detrimental campaign 40 years ago."

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WWII and the Holocaust was over 40 years ago. Does it still seem weird to you that evoking Hitler, Nazis, or using the swastikas is a major social taboo? Surely we can go around making holocaust jokes by now. Perhaps I should market a brand of Aryan bottled water that is ultra-pure.
WWII is a sacred cow in the Western countries who were involved. But the Chinese don't figure on our radar so much. We weren't fighting a war with them (exactly) and we generally have no great sympathy for them. Don't you think that to a Chinese person, the millions of deaths and misery might be just as significant as the Holocaust and Hitler is for Americans?
Today, it's still not particularly appropriate to use religious symbology within a business setting. And those symbols are ancient. Maybe the Christians will be quite happy if I use their holy cross to sell pornography. Somehow I doubt they would be happy with that.

[Nobody]

In reply to:

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I searched for the phrase "Leap Ahead" in that wikipedia article and Safari said "Not Found."

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Here's the thing about language. Computers aren't good at it. You shouldn't let a computer do your thinking for you, you should get it to work for you.
"Ahead" is a synonym of "forward."
You just searched on a mechanical string match, rather than looking at semantics and connotations.