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Three new "Get a Mac" television ads are now in rotation. more
Three new 'Get a Mac' ads debut
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#4
solipsism 
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Posted 28 August 2006 - 10:05 AM
I found "Trust" to be extremely funny, and though "Trust" and "Accident" showcased why a Mac is a good investment, Angel/Demon" was quite lame. It put the focus on the PC's jealousy, not the simple layout and printing features of iPhoto.
There are apparently 17 more commercials in the current contract with Hodgeman and Long.
PS: I can't imagine any easier work than doing these commercials and I bet they make more for one commercial than I make in a year.
Quote:
Still waiting for Apple to do a parody ad on the pain-in-the-* that is product activation.
Still waiting for Apple to do a parody ad on the pain-in-the-* that is product activation.
There are apparently 17 more commercials in the current contract with Hodgeman and Long.
PS: I can't imagine any easier work than doing these commercials and I bet they make more for one commercial than I make in a year.
#5
NeoX
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Posted 28 August 2006 - 10:15 AM
Quote:
Still waiting for Apple to do a parody ad on the pain-in-the-* that is product activation.
Still waiting for Apple to do a parody ad on the pain-in-the-* that is product activation.
Unfortunately there are a few Mac apps that use product activation, and the list is growing. So this wouldn't be a good comparison.
#6
spimster
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Posted 28 August 2006 - 10:24 AM
i imagine that he might have been referring to the activation of XP and the sheer JOYS of being told that my non-pirated, completely valid OS install is somehow not valid or legal.
but, just a guess
but, just a guess
#7
OM_user
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Posted 28 August 2006 - 10:27 AM
Do you mean Apple created apps or other developers? I don't use every single Apple branded app, but off hand I'm trying to think of which might use actual activation (as opposed to a serial number) Apple can't control what other developers do.
I think the no-activation case could be made in a TV ad, provided it stuck to the OS, which I believe is what frgough was getting at anyway.
I think the no-activation case could be made in a TV ad, provided it stuck to the OS, which I believe is what frgough was getting at anyway.
#8
scotts13
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Posted 28 August 2006 - 10:28 AM
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Unfortunately there are a few Mac apps that use product activation, and the list is growing. So this wouldn't be a good comparison.
Unfortunately there are a few Mac apps that use product activation, and the list is growing. So this wouldn't be a good comparison.
Hmmm. When I was doing presentations for Apple, we were instructed never to put anything in writing claiming Macs didn't get viruses - on the theory that it might not always be true. These ads shatter THAT rule, so perhaps the product activation gloves will come off as well.
BTW, I fiddle with my PC hardware and software (all of it legal and registered) a LOT, and overall I find product activation a much bigger PITA than viruses and spyware.
#9
solipsism
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Posted 28 August 2006 - 10:40 AM
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Hmmm. When I was doing presentations for Apple, we were instructed never to put anything in writing claiming Macs didn't get viruses - on the theory that it might not always be true. These ads shatter THAT rule, so perhaps the product activation gloves will come off as well.
Hmmm. When I was doing presentations for Apple, we were instructed never to put anything in writing claiming Macs didn't get viruses - on the theory that it might not always be true. These ads shatter THAT rule, so perhaps the product activation gloves will come off as well.
I believe the ads say that Macs aren't suseptible to WINDOWS viruses, not immune to computer viruses. Though it's certainly a marketing spin, there is a definite and clear difference. On the flip side, Windows won't be suseptible to Mac viruses if/when this becomes a reality (assuming, of course, that any Mac virus isn't written to access a FAT32 partition).
PS: Genuine Advantage is a genuine annoyance.
#10
sigma8
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Posted 28 August 2006 - 10:51 AM
I thought they were all pretty funny! Not exactly "youtube-funny" but pleasant and amusing. I also thought they were a little more evenhanded and accurate in their portrayal of the merits of the two OS's.. Some of the older ads implied PC's did stuff outright worse--which is subjective at best. But with these, you have a pretty straightforward plug (ha) of the power connector (indisputable), a relatively pointless one that is only funny because you get three Hodgmans, and then one saying that Macs don't get Windows viruses or spyware, which is certainly accurate enough.
#11 Guest__*
Posted 28 August 2006 - 01:06 PM
An Xp using friend of mine lost his original Xp disk and now is having problems with Windows Genuine Advantage, etc. I explained that Mac OS X does not have activiation, et. al. and that consideration be given to buying Mac next time. Consideration is being given to buying a Mac as the new computer - well see.
#12
hillstones
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Posted 28 August 2006 - 07:18 PM
The accident one is pretty funny, especially with the power cord quickly popping off the MacBook at the end with a loud POP!
#14
feefer
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Posted 29 August 2006 - 09:39 PM
Yeah, I was a pretty harsh critic of the first batch of Apple spots, but Apple's ad agency seemingly fixed some of the bothersome elements in these, so Kudos! Kind of like the computers themselves: the Rev O models have a few kinks, but Apple then works out some of the kinks after a bit of time. /forums/ubbthreads/images/graemlins/smile.gif
Chris
Chris
