Editors' Notes Weblog: WWDC keynote: Is that all there is?
#43
Posted 12 June 2007 - 04:27 PM
Either Steve overplayed his hand last year when he spoke of "top secret" features he didn't want copied in Redmond, or the Leopard development team has simply been over-extended and has run into unforeseen technical hurdles which cannot be resolved within the time constraints.
But either way, I think those of us who appreciate Apple need to re-calibrate our assessment of the company. Once, my assessment of Apple and the Macintosh went hand in hand, but that time is essentially past. Instead, I have broadened my view of the company to include its achievements not only vis-a-vis the Mac but also in other areas as well.
I find the latest keynote a bit tepid; but it pertains for the most part to but ONE product (or bundle of products). Yes, mention was made of the iPhone, but foremost this was about OS X. So this is now but ONE product in a company whose revenue and cachet derives from a number of products. Apple's image no longer stands or falls on a given release of its Mac operating system.
We can be disappointed that Leopard doesn't push the envelope more than it apparently does; and yet we can still be pleased with the performance of Apple overall.
Now having said that, in a previous post above Jason makes a pretty good case for our disappointment in Apple overall -- but that's a different issue from our reaction to Leopard specifically.
But either way, I think those of us who appreciate Apple need to re-calibrate our assessment of the company. Once, my assessment of Apple and the Macintosh went hand in hand, but that time is essentially past. Instead, I have broadened my view of the company to include its achievements not only vis-a-vis the Mac but also in other areas as well.
I find the latest keynote a bit tepid; but it pertains for the most part to but ONE product (or bundle of products). Yes, mention was made of the iPhone, but foremost this was about OS X. So this is now but ONE product in a company whose revenue and cachet derives from a number of products. Apple's image no longer stands or falls on a given release of its Mac operating system.
We can be disappointed that Leopard doesn't push the envelope more than it apparently does; and yet we can still be pleased with the performance of Apple overall.
Now having said that, in a previous post above Jason makes a pretty good case for our disappointment in Apple overall -- but that's a different issue from our reaction to Leopard specifically.
#44
Posted 12 June 2007 - 04:30 PM
>>>I think we should realize that even though WWDC is a developer conference, it's the #2
The correct answer is "IT DEPENDS". Apple is a company with many different focus bases, for developers, WWDC is the Number #1 event. For mac-users in broadcasting, it may be NAB that's #1, and then there are events in Paris, Tokyo, San Fransisco, not to mention multiple other industry events Apple attends. It is precisely this mindset that is contributing to some non-developer's sense of let-down for WWDC. I say, if you paid to go there to learn about the Mac's next OS, you were most likely pleased with the whole event.
The correct answer is "IT DEPENDS". Apple is a company with many different focus bases, for developers, WWDC is the Number #1 event. For mac-users in broadcasting, it may be NAB that's #1, and then there are events in Paris, Tokyo, San Fransisco, not to mention multiple other industry events Apple attends. It is precisely this mindset that is contributing to some non-developer's sense of let-down for WWDC. I say, if you paid to go there to learn about the Mac's next OS, you were most likely pleased with the whole event.
#45
Posted 12 June 2007 - 04:32 PM
Quote:
At the keynote, Steve did not say Secret No. 1 is, etc.
I believe he did not reveal all in public because something in the OS and New hardware for October are related such that to reveal one is to reveal the other.
Stand by, October is coming.
At the keynote, Steve did not say Secret No. 1 is, etc.
I believe he did not reveal all in public because something in the OS and New hardware for October are related such that to reveal one is to reveal the other.
Stand by, October is coming.
Or MacWorld Paris? Maybe the big guns come out then. But don't let me start any kind of hype artificially generated outside of Apple that now Apple has to wear as egg on their face that they didn't do themselves! /forums/ubbthreads/images/graemlins/tongue.gif
#46
Posted 12 June 2007 - 04:35 PM
Of course it was underwhelming and of course we're spoilt, little fanboys:D
Maybe we should lean back a little and ponder a few things? Firstly, the development of a product which is entirely new to Apple has certainly used up a lot of resources. They might've become richer but as it has been mentioned; throwing money around doesn't mean that something is going to be innovated.
Looking back, we have also the move to Intel which I am convinced required a lot of resources as well.
Therefore, on the hardware-front, we have only seen upgrades - but good upgrades - to existing products. Nothing new and spectacular. So far.
The same with iLife and iWork. Aside from the iPhone, they've been working hard on Leopard while trying to handle the rest the best they could. Then leave it to his Steveness to keep the hype warm and boiling.
I don't expect much more than that in the near future. But I am quite convinced that there are many teams inside Apple working on highly interesting projects right now. Some of them will see the light of day, others will be scrapped, but I am not worried that it won't come anything new from them at all, in spite of a not so overwhelming keynote now and then.
Maybe it is my age speaking here? Hahaha!
Maybe we should lean back a little and ponder a few things? Firstly, the development of a product which is entirely new to Apple has certainly used up a lot of resources. They might've become richer but as it has been mentioned; throwing money around doesn't mean that something is going to be innovated.
Looking back, we have also the move to Intel which I am convinced required a lot of resources as well.
Therefore, on the hardware-front, we have only seen upgrades - but good upgrades - to existing products. Nothing new and spectacular. So far.
The same with iLife and iWork. Aside from the iPhone, they've been working hard on Leopard while trying to handle the rest the best they could. Then leave it to his Steveness to keep the hype warm and boiling.
I don't expect much more than that in the near future. But I am quite convinced that there are many teams inside Apple working on highly interesting projects right now. Some of them will see the light of day, others will be scrapped, but I am not worried that it won't come anything new from them at all, in spite of a not so overwhelming keynote now and then.
Maybe it is my age speaking here? Hahaha!
#47
Posted 12 June 2007 - 04:37 PM
Usually the press and the fans build up unreasonable expectations. But in this case, Apple themselves hyped "the secret features" of Leopard, and didn't fully deliver. I expected more. I assumed there was going to be a new Finder, and expected much more use of Core Animation. What Apple presented was very nice, but I expected more.
#48
Posted 12 June 2007 - 04:43 PM
...without users and converts (us, the public), then there would be no OS to develop
Perhaps you need to re-read the title of the conference, WORLD WIDE DEVELOPER CONFERENCE.... hopefully at the next events in Paris, Tokyo or San Fransisco, Steve will take a nice chunk of time announcing new "pointers" in MacOS X and the merits of OO programming. Time & Place for everything. Steve said "this meeting is about MacOS X.
You weren't one of the people running around screaming your head off after Apple introduced the iPhone accusing the company of pushing the mac aside, were you? Be honest!
This is an off-Broadway show for developers not for you. Get over it, end users have their day and so do developers.
Jobs is making too many mistakes.
LMAO, you're beyond help.
Apple is stretched because they are making poorly calculated decisions.
Apple is stretched because unlike Microsoft they don't just throw money and people at the problem until it goes away. They solve problems and they do their homework.
The day that Apple puts their OS on the sideline
How did I know you would end your reply with empty threats?
Perhaps you need to re-read the title of the conference, WORLD WIDE DEVELOPER CONFERENCE.... hopefully at the next events in Paris, Tokyo or San Fransisco, Steve will take a nice chunk of time announcing new "pointers" in MacOS X and the merits of OO programming. Time & Place for everything. Steve said "this meeting is about MacOS X.
You weren't one of the people running around screaming your head off after Apple introduced the iPhone accusing the company of pushing the mac aside, were you? Be honest!
This is an off-Broadway show for developers not for you. Get over it, end users have their day and so do developers.
Jobs is making too many mistakes.
LMAO, you're beyond help.
Apple is stretched because they are making poorly calculated decisions.
Apple is stretched because unlike Microsoft they don't just throw money and people at the problem until it goes away. They solve problems and they do their homework.
The day that Apple puts their OS on the sideline
How did I know you would end your reply with empty threats?
#50
Posted 12 June 2007 - 04:46 PM
Quote:
This is my point too: where ARE iLife'07 and iWork'07 ?!?!? /forums/ubbthreads/images/graemlins/confused.gif
This is my point too: where ARE iLife'07 and iWork'07 ?!?!? /forums/ubbthreads/images/graemlins/confused.gif
Given that this is a developer conference, I didn't expect any application refreshes, nor any new consumer-level Macs. Although I was a bit disappointed we didn't see a midrange, somewhere-between-a-Mac-mini-and-a-Mac-pro minitower in the $1500 range; developers would eat those up.
There's also the possibility that there are new versions of iLife and iWork in the works but that they depend on Leopard technology (or are being delayed to be released at the same time).
As for the comments about how we shouldn't expect new hardware at WWDC, keep in mind that Apple has introduced new hardware at every public WWDC keynote (at least that I can recall).
#52
Posted 12 June 2007 - 04:48 PM
Did you know about the new desktop?
Did you know about stacks?
Did you know about full 64bit support all throughout?
Did you know about the new finder?
Did you know about Quick Look?
Did you know about ultra ease of viewing files on other Macs?
Did you know about the .Mac hooks in to MacOS X?
Not to beat a dead horse here, but there were plenty of "did you knows", the problem here is your sensory was overloaded due to last amazing event where Steve introduced the iPhone.
Did you know about stacks?
Did you know about full 64bit support all throughout?
Did you know about the new finder?
Did you know about Quick Look?
Did you know about ultra ease of viewing files on other Macs?
Did you know about the .Mac hooks in to MacOS X?
Not to beat a dead horse here, but there were plenty of "did you knows", the problem here is your sensory was overloaded due to last amazing event where Steve introduced the iPhone.
#54
Posted 12 June 2007 - 04:52 PM
Quote:
[This is a broadway show. Why else would there be live transcripts and video open to the world ? If this is for developers only, then make an Apple developer page that is password protected so only the developers can access it.
[This is a broadway show. Why else would there be live transcripts and video open to the world ? If this is for developers only, then make an Apple developer page that is password protected so only the developers can access it.
Only the keynote itself is open to public review. The actual sessions, hands-on labs and most other events that make up the WWDC -- outside of specific exceptions like the Apple Design Awards -- are all under NDA. You run the risk of losing your Apple developer credentials by revealing them publicly. So in fact, much of what happens at Moscone West stays at Moscone West, to borrow a phrase.
#55
Posted 12 June 2007 - 04:54 PM
For one, I don't understand how some people here were expecting to see iLife '07 or iWork '07 released at WWDC. It's almost a widely known fact at this point that both software suites will likely rely heavily on Leopard enhancements, like Core Animation, etc. So announcing them at WWDC would be kinda pointless since the OS isn't out until October. Would it have made everyone happy if Apple showed them off and then said, oh and by the way they won't be available for 4 months? I didn't think so.
Second, if some of us are disappointed in the Leopard features shown yesterday, it's partly because Apple (Steve, really) alluded to some really great stuff that they were keeping secret for later at last year's WWDC.
In retrospect, it almost would have made more sense if Apple had Stacks and the new Finder ready last year and then showed off Time Machine and Spaces this year. IMHO, THOSE features were worthy of the "Top Secret" tag, not what was shown yesterday.
Not saying that Stacks and the new Finder are not welcome additions, but it's hard for me to believe that Apple really thought MS would steal something like the new iTunes-like Finder or Stacks. I mean, really.
So, looking back, it seems to me Steve was blowing smoke up all our rears with the whole Top Secret BS. Nothing he showed yesterday was so mind blowing or amazing that they had to protect it for the last 10 months. Apple was probably floundering a bit with Leopard development last year and was just buying time.
Lastly, although WWDC is not the platform to officially release new hardware, there is NO-ONE on these boards that can deny there has been a dearth of new hardware from Apple lately. Outside of the updated MBPs recently, it's been AWFUL quiet.
Need I say it again, that Apple's focus is positively elsewhere? Steve seems to have visions of iPods and iPhones dancing in his head. The Mac and the OS are now second class citizens to Apple. I know many will still disagree, but the message is becoming clearer with each month that passes if you ask me.
Second, if some of us are disappointed in the Leopard features shown yesterday, it's partly because Apple (Steve, really) alluded to some really great stuff that they were keeping secret for later at last year's WWDC.
In retrospect, it almost would have made more sense if Apple had Stacks and the new Finder ready last year and then showed off Time Machine and Spaces this year. IMHO, THOSE features were worthy of the "Top Secret" tag, not what was shown yesterday.
Not saying that Stacks and the new Finder are not welcome additions, but it's hard for me to believe that Apple really thought MS would steal something like the new iTunes-like Finder or Stacks. I mean, really.
So, looking back, it seems to me Steve was blowing smoke up all our rears with the whole Top Secret BS. Nothing he showed yesterday was so mind blowing or amazing that they had to protect it for the last 10 months. Apple was probably floundering a bit with Leopard development last year and was just buying time.
Lastly, although WWDC is not the platform to officially release new hardware, there is NO-ONE on these boards that can deny there has been a dearth of new hardware from Apple lately. Outside of the updated MBPs recently, it's been AWFUL quiet.
Need I say it again, that Apple's focus is positively elsewhere? Steve seems to have visions of iPods and iPhones dancing in his head. The Mac and the OS are now second class citizens to Apple. I know many will still disagree, but the message is becoming clearer with each month that passes if you ask me.
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