I am not sure I agree with you that Apple structured the contract to benefit itself at the expense of consumers. First, we haven't seen the contract. However, we do know that Apple likes to control its customer's user experience. This is typical Apple. To maintain this tradition, Apple struck a unique deal in the cell phone industry. In turn, it had to give AT&T exclusivity for five years. People complain that Apple went with one carrier, but to do what APple likes to do, that is the only way that was going to work (at least initially).
There are rumors that Apple is getting a kickback on the monthly fee AT&T charges consumers, and people claim Apple really struck a good deal there implying Apple is really cleaning up at consumers expenses. Perhaps, but the money is not free money. Unlike with most other phones companies (e.g. Motorola), Apple is the company that actually has to provide support services for the phone. Normally, the cell provider provides this support. As such, Apple deserves a cut of the monthly fee because this is a service AT&T doesn't have to perform that it normally does. Moreover, Apple will continue to enhance the phone for current users, which costs money.
I also think Apple is in a very unique situation. Besides Blackberry it is one of the few companies that control the OS that it uses on the hardware. Everybody else I can think of relies on Windows, Symbian, Java, Palm, etc. This puts Apple is very unique position. Unlike most other companies, Apple can design tight integration between the OS and phone. Unlike any other company, Apple can choose what features will be used without carrier interference, and the over all user experience. Apple also has tons of software already developed that it can tightly integrate into its phone products.
Moreover, throughout history it is worth noting the best ideas usually come from newcomers. As such, I find it a plus that Apple has not been making phones forever.
With all that said, I still am glad people are unlocking the iPhone, as I cannot stand whoever it is now who controls AT&T. Apple made a deal that it had to make to remain Apple, but not one I plan to suffer through.
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Here is what I think Apple's long term plan entails. First, keep in mind that Apple and SJ believe that the iPhone is truly unique and has at least a 5 year headstart over their competition.
What happens to Verizon and Sprint if they see much of the high-end sales of phones going to AT&T and the iPhone? Again, this is assuming that Steve Jobs is correct and no real iPhone competitor appears from Moto or Nokia etc.
After 5 years, Verizon's shareholders and customers are screaming to get iPhones on their network. Apple can now dictate terms. And they can do the same to AT&T because everyone is now willing to concede to Apple to get access to the phone.
All of this is predicated on the first two ideas. The iPhone is uniquely desirable (especially in the consumer space) and Apple's competitors are so far behind that they can literally never catch up. If this is true, in 5 years Apple can dictate to the broken US mobile phone market and force reform.
That's a bit farfetched.
First, the "5 years ahead" bit is a stretch. It's been discussed through and through, but the main advantage is in the UI, which undoubtedly others will rethink in future builds. Certainly there will be improvements to the iPhone over the next five years, but there will be improvements to everyone else's devices as well. Certain future improvements to the iPhone (such as 3G, better camera, GPS) will be just as much "catch-up" on Apple's part. Comparisons to iPod are unwarranted, since the iPod was released when the digital music market was in its infancy. The mobile phone industry is well-established, with a lot of very large, but fast-moving players.
Also, even if your prediction does prove true, how does that benefit consumers? Apple has structured the contract to benefit itself, not the consumer. Between the consumer and AT&T, they are getting $700-800 for each iPhone, plus 10% of future revenue (at least $6 per month for 2 years). If it's a long-term hit and they have a stronger position in 2012, they will just make it even more favorable to themselves, the way Microsoft made Windows and Office contracts increasingly more favorable to itself as they grabbed market share.
Also, for all we know, Nokia and all the other handset manufacturers will now start looking for sweetheart deals on their high-end phones as well, now that Apple has shown it can be done. Apple won't be the only one putting out hot phones over the next 5 years.