Re: Editors' Notes Weblog: Why Apple isn't the new
#2
Posted 08 September 2007 - 01:44 AM
#3
Posted 08 September 2007 - 02:17 AM
Thanks for your article Dan - but this is really the ambulance at the bottom of the cliff. It might be better to build a fence at the top to keep Mike from pushing the site over the edge again. His sort of article is beneath the readership of this site.
Peter C.
Dunedin
New Zealand
#4
Posted 08 September 2007 - 02:19 AM
I think it fair to say most companies do not want open standards for software so we can swap around, its never gonna happen.
I found the article laughable, but then I am a mac fanboi. Thos that do not like macs like the writer clearly does not would find all the points well put.
The ringtones thing will sour a lot of people, because lets face it, its taking the p*. As most of us would be quite capable of taking one of our tunes and banging it through audacity to cut it up, but iphone software prevents it use.
It ironic that practically any other phone including my nokia can quite happily use such a function. i.e. I choose one of my tunes, cut it up, save it in itunes then drag it onto the nokia bluetooth window. Job done.
Anyhoo, I don't care, I don't own an iPhone.
#6
Posted 08 September 2007 - 02:37 AM
Not sure what you mean by "if you have one Apple app, it feels like you have to use them all." You can use any or none of the apple applications. I use a couple of them and some I have never used. The ones I don't use I deleted from my hard drive. They all work independently of each other and you can choose to use something else. For instance, I use Microsoft Office on my Mac. That means I don't use the mail, spreadsheet, word processor and calendar programs that came with my machine. However, some of the apps like iTunes and iPhoto I use because they are the best programs for me and they are free.
#7
Posted 08 September 2007 - 02:46 AM
With Leopard coming up Apple are pushing for and implementing a calendar format standard.
And to the other poster's point, there is very little waste of hard drive space. If you want to get rid of an application in OS X you just delete it. There are very few files scattered around that you'd leave behind. Try deleting an app in windows that way and see how long before you get a blue-screen of death.
And also don't confuse integration with monopoly. It's not that Microsoft offered integrated apps, it's that they made computer makers include them and exclude copmetitors, AND they made concerted efforts to make competing apps less functional by controlling/hiding OS api's, and then used their substantial financial backing to use preditory pricing to push their competition out of business... does anyone remember how much Office was back in 1994 when they had competition?? Do you know how much it is now??
#8
Posted 08 September 2007 - 04:57 AM
How many times have you heard someone say, You know, Apple had this OS innovation years ago, but it never worked well; Microsoft really got it right...?
I had a very similar discussion with my manager (VP, marketing) recently, when I posed this theory: Walk into a room full of Wintel users and ask any one of them, "Hey, what wonderful things did you do/experience today on your Windows-PC?" and the likely responses might be something along the lines of, "Have you been drinking?", "Nothing I haven't done a hundred times before.", or "It's just a Windows machine, what kind of things were you to expect me to be doing?" ...and then the subject would quickly change. Then do the same of a room full of Mac users. Needless to say, you may or may not get a response from everyone telling of some wonderful experience that particular day while using their Mac, but you can sure as heck bet they'll all know exactly what you're referring to, especially the switchers.
I've been a Mac user since Adobe Illustrator '88 and the Mac Plus. Just so happens it was also the first time I became a computer user period. And I've been using Adobe and a Mac ever since. Lately though, I've also become a PC-user: my employer of 1.5 years (software programming company) is all Wintel (well, sort of: we've recently hired a photographer/videographer who has been blessed with a new iMac). I guess that also makes me a switcher too.... of the worst kind! Most days I can't wait to get home and do something - anything - on my Mac. Don't get me wrong, as an art director, I love my job, I just can't stand the tools I'm being asked to execute it with. For example, I produced a thirty-second sample video at home using a trial of Keynote '08, and took it to work to show our HR manager. Her response was, "great mock-up, how soon can you have a full-length version for our corporate website?" I answered, "To be honest, I don't know when: I'm afraid if I attempted this using my work PC it would be frustrating as hell, likely wouldn't appear nearly as professional, and truthfully, I'm not a video editor nor is my Windows machine presently equipped to do this: this demo was meant to illustrate how our corporate video should look - I merely used the simplest tool I had available at the time to help present this 'look,' there was hardly any skill on my part - aside from the vision - involved at all." (But task the same thing of our editor sitting at the iMac and such a production would all come together unfettered and spot on).
My point is this: as an art director, my job should be that of doing my best to satisfy our stake-holders and ensure that our corporate image has its best foot forward, and not be that of 'piecing together' wares and work-flows in hopes of resulting in anything more than a polished turd. If we creative professionals are to continue to operate under the ill-equipped, corporate 'me-too' Wintel mantra, so be it (I can only hope it won't be permanent): just don't expect us to consistently and proudly live up to our role. And if the Dan Frakes of the world are to continually respond to the likes of Mr. Elgan and their ill-gotten keyboards, so be it: just don't view such responses as an invitation to more of the same. Frankly, that is all too often the case. (read: those who can't write, write manuals.)
#9
Posted 08 September 2007 - 05:36 AM
Tell your sister publication that they need better quality control. The PC World article was an embarrassment.
#10
Posted 08 September 2007 - 06:26 AM
This is Microsoft's monopolistic behavior:
1. Identify market to takeover.
2. Bundle it for free with a useful Microsoft product (eg. Word)
3. Halt development once they control the market.
Apple isn't the company that made their web browser intimately tied into the OS, so that it can't be removed unlike MS Explorer. On a Mac, you can dump Safari and freely use any alternative. The price arguement was just as idiotic. A monopolist undercuts the market leader until it dominates the market. Once it has destroyed the competition, it then raises the price. Apple's never been accused of undercutting anyone on price. Competing mp3 players and smart phones will often offer more features, capabilities for a lower price. The ipod is truely a testament to consumers choosing quality over price. Maybe the iphone will do the same.
I can't believe ComputerWorld actually pays this guy.
#12
Posted 08 September 2007 - 06:36 AM
The ringtones thing will sour a lot of people, because lets face it, its taking the p*. As most of us would be quite capable of taking one of our tunes and banging it through audacity to cut it up, but iphone software prevents it use.
It ironic that practically any other phone including my nokia can quite happily use such a function. i.e. I choose one of my tunes, cut it up, save it in itunes then drag it onto the nokia bluetooth window. Job done.
Anyhoo, I don't care, I don't own an iPhone.
What's ironic is that the iPhone can too. See here. All you have to do to make a free ringtone for use on the iPhone is exactly what you said. I'm guessing you didn't look into this before making your post and that you just read somewhere that it wasn't possible.
Spreading incorrect information is a bad thing.
#13
Posted 08 September 2007 - 07:02 AM
Steve Jobs has argued against using DRM on the music files they sell, and iTMS does sell songs and albums without DRM where allowed. The company believes in their products, and is willing to compete on the merits of what they produce. Their focus is on making things work for the user.
Compare that to the Zune, which exists only because the success of the iPod undermined Microsoft's ability to control digital media formats. Microsoft's platform, the thing they are selling, is Windows Media subscription based DRM. If the market share difference between Zune and the iPod were reversed, would Microsoft argue against DRM in favor of consumers? I didn't think so.
#14
Posted 08 September 2007 - 08:19 AM
Regarding the insipid monopoly argument, I'd point to a comparison of how Apple handles its near monopoly on music vs. how Microsoft handles its near monopoly on OSes. Apple often times gets into fights with the music industry because they want to ensure 1) prices remain low; 2) consumer usability remains good; 3) DRM is eventually eliminated. These are GOOD things for the consumer! Consider the push to eliminate DRM in music; sure Apple is in a good position to argue for that given the dominance of its iPod products. However, what arguing to eliminate DRM means is that Apples needs to constantly update and improve the iPod product line in order to remain in the lead. The difference between how Apple treats consumers on the one hand and how the music/TV/film industry and Microsoft treats consumers is very telling. For the latter, we're all a bunch of thieves or potential thieves ("it is estimated that the typical iPod contains a significant amount of illegally downloaded material" was the line from NBC). The way Apple approaches the question is to say that if you provide a well-priced, easily accessible and enjoyable alternative, piracy would go down. To be concrete, look at the recently announced NBC/Amazon "Unbox" service. Leave aside that it's Windows only (talk about monopoly!). What is interesting is it shows you what NBC meant about "concrete steps" to be taken to combat piracy. If, for example, you have a situation like I do at home--where my girlfriend and I each have separate accounts on iTunes AND share each other's purchases on our respective iPods or on our one Mac--you're out of luck with "Unbox," where you're only allowed one account per computer! There's fine treatment of the consumers.
So, in answer to gkarmark's question, "what wonderful things did you do/experience today on your Windows-PC?", nothing. However, on my Mac, I created a 15-minute music composition, something I was never able to do on my PC without spending an exorbitant amount of money.



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