Posted 29 September 2007 - 02:30 PM
What a superband superbly writtenarticle. I have four iPhones for my family and updated all. I knew I would lose some excellent third party apps. I did, and I am hopeful that Nullriver and others will figure out a way to return to the "good old days" soon.
Having said that, I really would like the truth from Apple. I doubt that Apple just wasn't sure whether third party apps (I'm not talking about unlocked phones) would or wouldn't work after the update. They created the software and a 153 Mb download suggests they replaced all the firmware, and then some; they knew exactly what they were doing. Apple also undoubtedly has a plethora of additional iPhone apps in development or in beta, to further enhance their bottom line. That is their right.
From what I can tell, however, by using encryption in the updated firmware, they have made a deliberate and provocative position statement: Developers without Apple's blessing (and SDK) cannot create any third party apps. It is highly unlikely that any third party app would ever disrupt AT&T's network, as has been previously claimed by Jobs, so that excuse is invalid; if that was in fact the case, I certainly wouldn't have AT&T be my sole provider for critical communications links.
Despite Mr. Jobs' statement, the iPhone is far more than a phone and may well represent a version of what will be released next year as the "new" Newton. When the front page of BBC's website, not the mention the front page of the New York Times portrays the software update as sleazy business, that is unlikely to persuade new Apple converts to stay in the fold and buy newfangled high profit margin Apple-branded gadgets. It is also ironic, as others have noted that David Pogue, a respectable journalist who is clearly a fan of Apple devoted a video blog a week ago to all the excellent third party Apple apps that had been developed and were immensely useful to him.
I doubt Apple will suffer much financially from all of this controversy; Jobs' job is to protect the bottom line, and he has been doing that superbly. It just makes me wonder whether my next laptop (or my kids') shouldn't be one from the expensive VAIO-branded Sony product line. They are well-made, and though they may not run OS X, once you're in an application, the OS makes little difference. Perhaps Apple's marketing department and surveys do not reflect this new reality, or it does and they don't want to tell their boss. Given his reputationdeserved or notI can't say I blame them.
Ishan Bhattacharya, MD