Editors' Notes Weblog: iPhone 1.0 forever
#2
Posted 01 October 2007 - 12:21 PM
#3
Posted 01 October 2007 - 12:22 PM
"What I dont understand is that Apple apparently doesnt see any upside to allowing third party applications on the iPhone."
That's not right. Apple doesn't see an upside to allowing third-party applications that are installed through a variety of hacks. They haven't ruled out allowing third-party apps. They just want to control it.
I don't agree with Apple's decision to create an update that appears specifically designed to lock out third-party apps, but it also doesn't mean that we a) weren't expecting that could be the case and b) we won't see an announcement any day about how third-party apps will be available.
I suspect we will be asked as iPhone users to make a choice: we'll probably be allowed (gosh, how I hate that word in this context) to installed apps that aren't certified or whatever, but be required to accept additional risk, including opting out of certain warranty support.
It's still unclear under US law about the suitability of items to sold to consumers that Apple can either prevent us from running our software or deny warranty service if we do. The unlocking part appears to have different antecedents.
#4
Posted 01 October 2007 - 12:27 PM
#5
Posted 01 October 2007 - 12:28 PM
A lot of the success of the iPhone depends on the device starting out great. Right now that means a consistent, user-friendly interface and a stable system. But before Apple allows third-party development, they need to create a stable set of APIs and behaviors on top of which third-party developers can make good apps. How would it be beneficial to Apple to open up the iPhone prematurely? If the programmer interfaces are still evolving, updates to the frameworks could break existing applications, which will surely frustrate users and developers alike. Sure, Apple could continue supporting both the old interfaces and the new ones, but that just puts them in the bad situation of having to support a broken interface. It's much better for everyone involved for Apple to work out the kinks in their API and then, perhaps in the next year, release an update to the iPhone that enables support for third-party apps.
#6
Posted 01 October 2007 - 12:31 PM
I would love to be proven wrong as soon as possible on this one -- I will gladly eat my words if Apple releases a free, open, and fully-documented iPhone software development kit. But if they hedge toward the controlled, only-approved-by-us approach, well, I'll be disappointed. Imagine how the Mac would have flopped if only approved apps were allowed onto the machine.
Time will tell of course, but as of now, I'm quite angry (can you tell? /forums/ubbthreads/images/graemlins/smile.gif ) at the 'close it up' direction the iPhone seems to be headed in.
-rob.
#7
Posted 01 October 2007 - 12:32 PM
#8
Posted 01 October 2007 - 12:36 PM
In my opinion, the long-term success of the iPhone is dependent on it becoming more Mac-like and less iPod-like relative to its support for third party applications.
Even though the iPod has sold millions more than the Mac? (Sure, there are pricing differences, but some iPods at a time have sold for almost as much as the mini). I'd think this would be a strong signal for aligning with the iPod way of doing business.
#9
Posted 01 October 2007 - 12:38 PM
So if it's OK to do via a web URL, why isn't it OK for Apple to do as a "real" app? Because that'd be too easy for most people, I guess, so they would use it, instead of going through the trouble of finding a web-based chat app?
-rob.
#10
Posted 01 October 2007 - 12:42 PM
Also, the purchaser of an iPod doesn't necessarily expect it to work like a full-blown computer -- they're buying an MP3/video player. The purchaser of an iPhone is buying something that's pitched as a revolutionary tri-use machine, covering internet, ipod, and phone uses. It was also heavily discussed that it used OS X for its core system, subtly pointing out that there was a full OS hiding inside the iPhone.
The iPhone should be compared to other smart phones, not one of which that I can think of (Nokia, BlackBerry, Palm) has a development platform that's closed to third parties. Both Palm and BlackBerry have very active developer bases that provide a huge assortment of unique applications.
-rob.
#11
Posted 01 October 2007 - 12:49 PM
I think that an iPhone store with approved and PROPER 3rd party apps is coming and we will pay a "tax" on those apps so that Apple continues to make more and more money. I can't argue with that BUT somewhere in there, Apple appears to be losing the plot. Cutting off the current, albeit far from stunning, 3rd party apps was silly, at best and makes SJ look as if he were just going to stick to his guns no matter what. I hope the current noise will get his attention, and while he is not one for admitting mistakes, I pray that Phil or someone at Apple can dig up an excuse that will let SJ save face and then do the right thing by its customers.
Too often, it appears to me that Mr Jobs forgets that most of us loyal fans bring two attributes-- the willingness to stick with the company when it looked like the mini-Titanic and a belief that Apple makes for the best computing experience (for the most part). It is said, SJ expects loyalty. But loyalty should come from a mutual respect, not a God-given right, and Mr Jobs needs to reward the incredible loyalty that Apple customers bring to the table.
SJ is now one of the greatest success stories in business-- not solely because of him and his team, but because of US, the ever-faithful Apple fans. Supporters, who, having ever and still, to keep battling to increase Apple's base, in a world still somewhat hostile to that concept.
SJ--- now be a real leader-- that means that you can see both sides, not just your own and that listening to the customer-- as you just recently did, bravo-- is something you need to do always. Slapping developers and the bright-eyed bushy tailed geniuses who have been the one of the other reasons Apple has survived, is ungrateful. This is not a good time to be surly and stand on ceremony. It is a time to see that Apple now has a great opportunity to make it a dominant company in both the the consumer and business world and it takes willing partners to do that. MS did many things right and one of them was to encourage 3rd party products. Apple once decried such a thing and it didn't help!!!
As a shareholder, I now ask you to "Think Different."
#12
Posted 01 October 2007 - 12:59 PM
Apple released an iPhone software update last week, but Rob Griffiths doesnt plan on ever upgrading to it. Heres why. <a href="http://www.macworld.com/weblogs/editors/2007/10/iphoneno111/index.php">[more]</a>
Thats exactly what i dd also.... 1.02 and app.tap.... (with all its toys)....1.1.1. is for the birds...and you know what? i dont care what apple's wisdom (or lack thereof) is... i bet there will be a bunch of completely alternative iphone OS out soon... linux anyone?.... that will really burst Steve's bubble...
#13
Posted 01 October 2007 - 01:01 PM
A couple of engineers wanted to first include an expansion slot and after that was shot down they wanted to include a "diagnostic port" which was also shot down. The reasoning from S. Jobs was that he didn't want users "mucking around" with the insides of their computers.
Funny that you should mention this as in a way it highlights the problems of actually doing what engineers want /forums/ubbthreads/images/graemlins/smile.gif The first of the new macs, the Bondi Blue iMac had a mezzanine port that was mainly for diagnostics, but wasn't supposed to be used for any products. Third parties reverse engineered it and found you could use it to upgrade the CPU! What a find! Soon a market of products to use an undocumented port popped up.
Of course, when the next version of the iMac appeared, this port did not exist (and, officially, I guess it never DID exist /forums/ubbthreads/images/graemlins/smile.gif so it was viewed that Apple was "taking something away". It's for reasons like this I believe Steve Jobs says he's as careful about what features to put in (the iPod) as they are are about what features to leave out, because once it's officially there, it'll be hard to remove it and you don't want to be stuck with requiring each iPod ship with an FM tuner when HD radio is where all the action is (because, if you drop it, the FM tuner people will begin speaking of the "end days of Apple").
I have no wide ranging pronouncements about if or when third party apps appear, BUT that's probably because I owned no cell phone before two years ago, didn't install apps on that one, and this is only my second phone. I didn't really NEED it, but it's cool. Would it be cooler with extra apps? Maybe, but I'm no power phone user, so I can wait. If I REALLY needed apps, there are other, better phones on the market anyway that are OPEN to that /forums/ubbthreads/images/graemlins/smile.gif
#14
Posted 01 October 2007 - 01:05 PM
What the HELL were you thinking Steve???? I mean COME ON MAN!!!!! Aren't YOU the one that asked developers to BUILD apps for the phone?? That's exactly what they did. What is your problem???



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