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AT&T announced a Napster over-the-air mobile music service. more
AT&T unveils mobile Napster as questions abound
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#6
flybynight 
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Posted 23 October 2007 - 12:38 PM
Wow. $1.99 a song, or a "subscription" for $7.49 that lets me get FIVE songs??? WTF?
Who on earth is going to use this?
Unless they can also be used as ringtones, then the masses will flock to this "business model"!
It's kind of like phishing email scams... I can't believe anyone would be dumb enough to click on it, but we all keep getting them, so someone has to be doing it.
Who on earth is going to use this?
Unless they can also be used as ringtones, then the masses will flock to this "business model"!
It's kind of like phishing email scams... I can't believe anyone would be dumb enough to click on it, but we all keep getting them, so someone has to be doing it.
#7
Steve_S
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Posted 23 October 2007 - 12:50 PM
Quote:
The Napster Mobile service, due to become available in mid-November, will offer single songs for US$1.99 each and a monthly subscription for $7.49. The subscription will let customers download five songs each month.
The Napster Mobile service, due to become available in mid-November, will offer single songs for US$1.99 each and a monthly subscription for $7.49. The subscription will let customers download five songs each month.
1.99 per song? Over Edge? Good luck with that!
#9
tomtom
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Posted 23 October 2007 - 01:30 PM
This is 1970's/early 80's marketing.
A Custom Usage Plan.
By the drink $1.99
Commit for twelve months for five per month - unit price $1.60
During that period we still had post war scarcity and were hard up. The model worked then.
A Custom Usage Plan.
By the drink $1.99
Commit for twelve months for five per month - unit price $1.60
During that period we still had post war scarcity and were hard up. The model worked then.
#10 Guest__*
Posted 23 October 2007 - 01:31 PM
Quote:
The Napster Mobile service, due to become available in mid-November, will offer single songs for US$1.99 each and a monthly subscription for $7.49. The subscription will let customers download five songs each month. Features for discovering new music and keeping up with favorite artists will also be included.
The service is meant to complement song downloads to PCs for later sideloading to a phone, said Gregg Brown, who handles strategic marketing and business development for music at AT&T. The carrier already offers that type of service but believes some consumers want to be able to buy songs immediately, he said. A copy of each song bought over the air can also be automatically delivered to the customers PC.
The Napster Mobile service, due to become available in mid-November, will offer single songs for US$1.99 each and a monthly subscription for $7.49. The subscription will let customers download five songs each month. Features for discovering new music and keeping up with favorite artists will also be included.
The service is meant to complement song downloads to PCs for later sideloading to a phone, said Gregg Brown, who handles strategic marketing and business development for music at AT&T. The carrier already offers that type of service but believes some consumers want to be able to buy songs immediately, he said. A copy of each song bought over the air can also be automatically delivered to the customers PC.
Perhaps the $1.99 per song is for two $0.995 licenses, one for the phone and one for the copy "automatically delivered to the customers PC". The subscription with 5 downloads per month may be appealing to a certain segment of the market. It will be interesting to see how this business model fares and how it has to be tweaked to work in the future.
#12
maineguy
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Posted 23 October 2007 - 04:25 PM
Quote:
AT&T got a head start on the CTIA Wireless I.T. & Entertainment show in San Francisco by unveiling an upcoming music service with Napster Inc. But even AT&T said the best business model for mobile entertainment is still being worked out.
AT&T got a head start on the CTIA Wireless I.T. & Entertainment show in San Francisco by unveiling an upcoming music service with Napster Inc. But even AT&T said the best business model for mobile entertainment is still being worked out.
So, since we haven't yet worked out the best business model, we thought we'd get a head start by introducing a flawed business model... but at least we still got the head start!!!
That seems logical... /forums/ubbthreads/images/graemlins/tongue.gif
#14
Macheath_Messer
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Posted 23 October 2007 - 06:41 PM
Quote:
"Its hard to work out business models that satisfy carriers, content providers and advertisers..." AT&Ts Collins said.
Interesting that there's no mention of the customer.
"Its hard to work out business models that satisfy carriers, content providers and advertisers..." AT&Ts Collins said.
Interesting that there's no mention of the customer.
Yeah, the customer isn't thought of, 'cause you know it's not about us. They just want to see how much they can charge to make us bend over and take it. This type of "thinking" is driving me nuts. I'll not be partaking, thanks.
"Anybody/Anything but iTunes" is getting old, too. I would surely hope the a la carte price of $1.99 takes into consideration having two downloads (phone & computer). It would beg the question, however, what the bitrate would be for the phone version vs. the computer version. Are we seeing a beginning of the end of the ability of a person to load songs to their own devices? /forums/ubbthreads/images/graemlins/crazy.gif
FWIW,
Mackie
