[Macworld]

Post your comments for Analysis: The many of faces of Apple advertising here

[adobephile]

Have you seen the Santa Claus Get a Mac ad? Hilarious, and a great "greeting card" design.

I think these Apple ads in general are quite artful, and most likely quite effective, judging also by the relative longevity of each series. They certainly are memorable in my mind.

I like the 30-sec compactness and "efficiency", as well as the style, taste, and humor. Very classy. There's also enough variety so as not to effect the, "OMG, can't they come out with a new commercial? I've seen this one so many times!"-type of thoughts I get from so many other companies' ads.

And these days Apple has the follow-up to their advertising in the form of their on-line and their 200+ brick-and-mortar stores around the globe. Everything's open, in more ways than one. You can just walk in to try and buy. That's a great lineup for a company with hard products to sell--from advertising right through to product sales.

[adobephile]

I'm not misunderstanding anything. You need to get over the "irk" and into the new millennium.

Leopard is a great new tool and it needs the power of the new hardware. The Cube is so 90's. Get with it, boy!

[Spamboy]

Certainly I can't be the only person to notice (and be irked by) the fact that two of the criticisms of PCs and Vista in the Mac ads are things of which Apple is now guilty. In the first case, one ad criticized Vista for often requiring computer upgrades. Now Leopard is guilty of the same. In the second case, Apple criticizes PCs for an annoying number of pop-ups. Now Leopard continually asks, " is a program downloaded from the internet, blah blah blah" or something to that effect. Although those at TBWA might not have known about it, you would think some of the Apple higher-ups who were in the know might have piped in and stopped them.

[moose_n_squirrel]

Spamboy said:

Certainly I can't be the only person to notice (and be irked by) the fact that two of the criticisms of PCs and Vista in the Mac ads are things of which Apple is now guilty. In the first case, one ad criticized Vista for often requiring computer upgrades. Now Leopard is guilty of the same.

You're kidding, right? My friend and I installed Leopard on a couple of G4 PowerBooks that are almost 5 years old. And it's no worse than Tiger.

How well does Vista run on a 5-year-old laptop with 1GB RAM?
Yeah, I thought so.

[adobephile]

Spamboy said:

Certainly I can't be the only person to notice (and be irked by) the fact that two of the criticisms of PCs and Vista in the Mac ads are things of which Apple is now guilty. In the first case, one ad criticized Vista for often requiring computer upgrades. Now Leopard is guilty of the same. In the second case, Apple criticizes PCs for an annoying number of pop-ups. Now Leopard continually asks, " is a program downloaded from the internet, blah blah blah" or something to that effect. Although those at TBWA might not have known about it, you would think some of the Apple higher-ups who were in the know might have piped in and stopped them.

Leopard's minimum processor requirement is a G4 of at least 867MHz. I'd call that both generous for Apple, and optimistic for the owner of such a machine who yet expects good performance. My son couldn't install it on his Cube, but as cool as it was in its day, it's a relic today.

But life goes on and one has to keep up with technology developments. I have a G5 2.0 GHz dual with 4.5 GB of RAM which handles Leopard pretty well, but I'm looking forward to the next Mac Pro.

I told my son and I'm telling you in case you're complaining enough not to have bought Leopard yet, "Get a new machine!" Yeah, that means he has to work harder, get a better job, and quit wasting what money he does have on junk.

Leopard is sweet. Great features. Great productivity enhancements. And it runs better than Tiger. It's snappier. I love Back to My Mac and screen sharing. .Mac is showing its true colors, too. It just keeps getting better, ever more worth its annual subscription.

Apple's "annoying popups" only happen once, the first time an app is launched, as a warning against possible malware having been installed without the user's knowledge or permission.

I don't do Windoze. Never have, never will. But I don't think I'm wrong in saying that despite your pathetic attempts to lump the two OS's together in oder to claim that Leopard is just as bad, that Leopard is both a great upgrade and still far more trouble-free than Vista or any MS product, for that matter.

[Spamboy]

I've never used a PC for more than 20 minutes. I find it entirely frustrating. So don't take it as though I'm a PC person badmouthing Macs.

And don't knock the Cube-I love mine. Until recently, I was using an 800 MHz G4. It ran Tiger perfectly well. No complaints at all. Suddenly, I find out my computer is being made obscelete, and the ad runs thtough my head. A lot of graphic dssign studios I work at use 800 MHz or less. It's fine for Photoshopping in Tiger. I'm not talking about video editing or playing first person shooters. Should they buy new comps? Sure. Should they need to? No.

I was only saying it irked me to see them.

[Spamboy]

'90s, huh? It was released in 2000. Anyhow, yeah, it's outdated, no doubt, but then again, so are the iMac G3s, but I think Tiger still runs on them.