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NASCAR fans are notoriously loyal to the brand(s) that sponsors their favorite driver(s). If Apple were to sponsor a NASCAR driver you can bet there would be a large jump in sales that could be directly attributed to the sponsorship.

Just because the fans of stock car racing are stereotyped as hicks doesn't mean they don't have money or that they don't spend that money on technology.

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Jobs is unquestionably a genius when it comes to products and marketing, but don't forget that the main reason he and Woz lost Apple years ago was that he is not a businessman. The fact that Apple is nowhere to be seen in the NASCAR world is hardly an accident. Sadly, Stevie lets his political ideology get in the way of what a should be a no-brainer. Jobs is an unabashed liberal. Nothing wrong with that - it's a free country. What's wrong is letting his ideology hurt the company. NASCAR fans have money - lots of it. and they like there toys. But they are by and large conservative (at least stereotyped as such) and Stevie will have none of that.

Think I'm kidding? I'll give you an even better example. A certain prominent radio personality happens to be an unabashed Mac advocate, and very vocal about it on his show. The guy loves the Mac and doesn't mind bashing Windows when the opportunity presents itself. He's approached Apple but they won't even talk to him. Yes, if you haven't guessed, the "personality" is Rush Limbaugh. You can love Rush or hate him - I don't care. But he has the largest audience on radio (15 mill+) and his listeners have money. But just like NASCAR fans, Rush listeners are conservative! And Stevie doesn't think he needs them. And that's why I'll buy Apple products (in spite of my "conservative" leanings) but I'll not invest in Apple stock.

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I forget, who drives the Microsoft car?


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nice try.

I figured someone would ask such a silly question without first doing their homework. Microsoft doesn't sponsor a car - at least as far as I can tell. That doesn't mean they aren't in NASCAR. Check out UltimateTV , and don't forget about "NASCAR 06" on XBox.

And just in time for Christmas, there's the AMD-powered NASCAR PC.