i imagine that he might have been referring to the activation of XP and the sheer JOYS of being told that my non-pirated, completely valid OS install is somehow not valid or legal.

but, just a guess

I thought they were all pretty funny! Not exactly "youtube-funny" but pleasant and amusing. I also thought they were a little more evenhanded and accurate in their portrayal of the merits of the two OS's.. Some of the older ads implied PC's did stuff outright worse--which is subjective at best. But with these, you have a pretty straightforward plug (ha) of the power connector (indisputable), a relatively pointless one that is only funny because you get three Hodgmans, and then one saying that Macs don't get Windows viruses or spyware, which is certainly accurate enough.

The accident one is pretty funny, especially with the power cord quickly popping off the MacBook at the end with a loud POP!

Yeah, I was a pretty harsh critic of the first batch of Apple spots, but Apple's ad agency seemingly fixed some of the bothersome elements in these, so Kudos! Kind of like the computers themselves: the Rev O models have a few kinks, but Apple then works out some of the kinks after a bit of time.

Chris