12.
Aug 30, 2006 10:21 AM

in response to:
palane
Re: Google's Schmidt joins Apple's board of direct
The money isn't quite as rosy as you point out (though not as bleak as I thought).
The fact remains that Google is a one-trick pony: advertising. In Q2 of 2006, they made 2.46 billion from adverstising revenues. All other sources of revenue combined were 26.9 million, or just over 1%.
In addition, their growth rate has dropped precipitously. Down from %400 in 2002 to just under 80% in 2006. Granted, 80% is still impressive, but the trend is worth noting.
They've been thrashing around for the past three years trying to find something else to make money at and have failed. In many ways they are like Microsoft. MS is struggling with no one upgrading Windows or Office software, MS' main source of revenue.
If the bottom ever drops out of web advertising (which wouldn't surprise me a bit: nobody likes ads on websites - which may explain the downward trend in Google's growth, as advertisers get disillusioned with web-based ad effectiveness), Google is history. This idea that a company that has never been able to do anything other than web-based advertising is somehow going to dethrone Microsoft and usher in the Millenium is completely irrational.
Here's what I think is happening with Google's web-based offerings: They want to mine the h*** out of your data so they can sell it to advertisers.