Costco has had them for about 6 months now like that. I've gone through 2 of them with the same problem - the bottom to answer is too sensitive resulting in many calls being ended unintentionally. It's not just these new cheaper ones either. I've had both the original $69 one and the one from Costco.

If you live with your headset glued to tour head like some mutant species, then the apple one is probably not for you, as your type probably requires more control of your phone that what Apple is offering.

As a casual user of the 'tooth, I can recommend it if you've got the cash to burn. I only use it during driving and when on extended calls while at home.