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10 Replies Last post: Sep 30, 2007 7:48 PM by edmetric  
Click to view Tom_Diola's profile Old Hand 2,017 posts since
Oct 19, 2001
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Sep 29, 2007 12:43 AM

T-Mobile & Starbucks & iTunes

What was Apple thinking Starbucks does T-Mobile - Are we supposed to
sign up for T-mobile AND AT&T just to use iTunes while in Starbucks?
No wonder people make their iPhones work with T-Mobile! Christ we're
paying tons of money to just use our phones occasionally anyway during
the day.
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Click to view edmetric's profile Member 451 posts since
Apr 29, 2006
1. Sep 29, 2007 5:35 AM in response to: Tom_Diola
Re: T-Mobile & Starbucks & iTunes
Quote:<hr />
Christ we're
paying tons of money to just use our phones occasionally anyway during
the day.

<hr />


It's all just play money. You're giving Apple multiple revenue streams when you lock in and get tight.

Actually, my impression is that you get to connect free as WiFi and listen to the currently playing selection. I believe it's an open network. You're not connecting through ATT. Keep some money in your iTunes account and you can buy tunes on the spot using WiFi, not ATT.
Click to view KPO'M's profile Enthusiast 1,331 posts since
Nov 29, 2001
2. Sep 29, 2007 10:44 AM in response to: edmetric
Re: T-Mobile & Starbucks & iTunes
Quote:<hr />


Actually, my impression is that you get to connect free as WiFi and listen to the currently playing selection. I believe it's an open network. You're not connecting through ATT. Keep some money in your iTunes account and you can buy tunes on the spot using WiFi, not ATT.

<hr />


I thought the only "free" access was to the iTunes store, and only to download music for purchase.

That said, I wonder if Apple had to do it over again, if they might have made a push to get T-Mobile USA so they could have offered an integrated package of EDGE and Wi-Fi the way they are doing in the UK with O2 and the Cloud. We all know Verizon turned them down and AT&T accepted, but we don't know if they asked Sprint or T-Mobile USA. Those companies haven't said.
Click to view smax013's profile Old Hand 1,520 posts since
Jul 6, 2007
4. Sep 29, 2007 1:36 PM in response to: Tom_Diola
Re: T-Mobile & Starbucks & iTunes
Quote:<hr />
If you're lucky enough to attach to a strong FREE WiFi router then you can use iTunes to listen to 30 second clips all you want and then you can download songs for a price that you pay through iTunes. What they should do is tack on a "quarter" to let you use T-Mobile to download a song.


-Starbucks only has T-Mobile WiFi and it's NOT free to use T-Mobile's WiFi in Starbucks.

<hr />


I am not sure how the whole Starbucks deal will play out...but I do know that WHATEVER it is, it is not rolled out yet. The iTunes stuff will NOT be rolled out to the first Starbucks stores in Seattle and New York until October 2nd (see this Apple page).


Member of the "Crazy Mac Users who run Anti-virus on their Macs" club - come join us and you too can be snickered at!
Click to view jvanlee1's profile New Member 8 posts since
Jul 8, 2007
5. Sep 29, 2007 2:55 PM in response to: Tom_Diola
Re: T-Mobile & Starbucks & iTunes
The WiFi iTunes store will be free at enabled Starbucks. Fire up Safari or try to check email and you'll need a password.
Click to view edmetric's profile Member 451 posts since
Apr 29, 2006
6. Sep 30, 2007 5:48 AM in response to: Tom_Diola
Re: T-Mobile & Starbucks & iTunes
Quote:<hr />
Are we supposed to
sign up for T-mobile AND AT&T just to use iTunes while in Starbucks?

<hr />


I didn't mean to give the impression that the wi-fi was open for anything but iTunes. I apologize for any misunderstanding about that.

I was reading about it since it is an outstanding business tactic.

Actually, I probably shouldn't have even answered. I drink my coffee at Waffle House. Music is provided by Mildred the Singing Waitress whose voice is like a well tuned diesel. Farmers like that kind of thing. Don't laugh though, tips make her considerably more than the share of 99 cents she could earn for a tune with Apple.
Click to view jgm22's profile New Member 102 posts since
Jul 23, 2007
7. Sep 30, 2007 12:11 PM in response to: edmetric
Re: T-Mobile & Starbucks & iTunes
i thought starbucks charged an outrageous price to use their wi-fi - like $0.99 a minute or something. who's really going to use this? the music they play is mostly bad and there are so many free wi-fi spots in nyc, no one i know goes to starbucks to use their wi-fi except maybe tourists who don't know better but even they ask where they can go that they don't have to pay and there are "free wi-fi" signs all over the city. i guess it'll be free for iphone/ipod touch users because they want them to dl their music?

on a side note, i can't believe thurston moore is on the starbucks label. what is up with that?
Click to view edmetric's profile Member 451 posts since
Apr 29, 2006
8. Sep 30, 2007 3:47 PM in response to: jgm22
Re: T-Mobile & Starbucks & iTunes
Quote:<hr />
...who's really going to use this?...

<hr />


I'm looking at this like a business deal. There are a lot of if's but try some of these out.

The wifi is not/might not be on T-Mobile equipment. If TM's stuff were used, a simple configuration could be propogated across the country in 24 hours.

It's taking months to set up. Possibly, maybe, if again, Apple is/might be supplying the server in Starbucks not running on T-Mobile equipment.

Starbucks does not run franchises. These are trusted company stores with wide controlled market penetration. If each one were running an Apple made server with Apple software to push an Apple product, Apple would become a trusted wireless carrier with wide controlled market penetration.

Possibly, maybe, if some more, Apple is pushing a song a day deal. Some content provider may decide to pay for the honor of being a song for the day just as radio stations were paid to play a title.

The thing is, whatever wifi gizmo being used at Starbucks, the default wifi choice (home/school/work) is being overridden by wifi at Starbucks. It pops on automatically.

Let's say two years down the road, this deal is running smoothly. Apple has a VP of Hot Spots. T-Mobile is displaced. Apple picks up the revenue stream for fee based wifi. Apple/Starbucks gift cards could be used with wide market penetration by students in Flagstaff, Arizona, businessmen in airports, and iPhone/iTouch wielding shoppers at the mall.

The new face of Apple could be, maybe, if's galore, a hardware provider, a wifi services provider, a content/culture of the day provider. Just give Apple your credit card details.

With wide market penetration, Apple's VP of Hot Spots could fill in the gaps between Starbucks locations. That's why I think the Starbucks link is a bigger story than the iPhone hack. It's a deal made in heaven instead of a deal made with the devil.
Click to view edmetric's profile Member 451 posts since
Apr 29, 2006
10. Sep 30, 2007 7:48 PM in response to: Tom_Diola
Re: T-Mobile & Starbucks & iTunes
Quote:<hr />
Most likely they're just using the Starbucks moniker to entice people to Wake Up and smell the coffee (excuse the pun) and start to listen to iTunes and buy more music - it is a pretty big business isn't it?

<hr />


Most likely. I drink Starbucks at many airports. I even collect the city mugs.

Quote:<hr />
I myself don't download that much music but I like that you don't have to buy the whole album to get that one song that you can't do without.

<hr />


I have an iTunes store account but mostly buy regular CDs. I like to buy ethnic music styles from all over the world when I travel.

Quote:<hr />
I have seen people in Starbucks that I'm guessing are using T-Mobile to get to the intranet or is it internet?

<hr />


I've seldom seen what I would consider a market density of users. I don't see online business meetings at stand alone Starbucks or book stores like Borders or Barnes and Noble like I do at airports. They're not a go to place for business.

When Starbucks starts hosting Lions, Rotary and other local service clubs for internet interconnecting, market density will go up.

What's your thinking about the success of a Starbucks/Apple partnership for music?