Re: It's the content, stupid
Well I love the Apple TV, and while I could certainly think of some ways to improve it, I totally get it. I suspect those who don't get it, or think it's a failure, don't have one, and have therefore not used one. When I first got mine back in March, I did the typical thing and loaded all my music and pictures and a few movies on it, and it is a great way to enjoy all of that stuff, but I have come to realize, at least for me, what it is really all about. I have since taken the music off, as while it is all well and good to be able to listen to your music through your TV, I don't do it that often and I have a good sound system hooked up to my iMac, so I just don't need it there. The pictures are nice to have for the screensaver, but the rest I dropped as well, as I don't tend to sit in front of my TV watching pictures... I do that on the iMac. The great thing is the movies, though... Home movies are good, saved videos from the web, YouTube, etc., are all nice things to have available with a few clicks. The real gem, though, is having full-length DVD movies. The Apple TV IS like the iPod for movies. I have kids that like to watch movies, and my wife and I like watching movies with them, and on our own, and I have a huge DVD collection. The biggest pain is finding the movie, switching DVDs in and out of the player, and if one gets scratched by the kids' mishandling, then we'd have to replace it. The ATV is like a movie juke-box, letting me select whichever movie I want, and it loads immediately, and plays back beautifully. Of course, an app like Handbrake is needed to convert them, but it does such a beautiful job, and takes less time than the movie is long to convert, so if you convert them as you get them, it's a piece of cake. The only limitation I have on my ATV is storage, and I am convinced that Apple will open up that USB port on the back to allow an external HD. When they do, I can convert the rest of my collection. Everyone that comes over and sees the setup loves it and thinks it's awesome. Sure you can do pretty much the same thing with your Mac and some cabels and/or converters and whatnot, but none of it would be as clean and simple as an Apple TV. You've got the AC cord, and the HDMI cable, and that's it! The interface is beautiful on my HDTV and I am always getting drooling comments by people who see it, which further leads me to believe that those who knock it, simply haven't tried it. Now if a future release of iTunes would include DVD-ripping as good as Handbrake, it truly would be the one-step simple solution.