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68 Replies Last post: Jan 17, 2008 9:51 PM by MacCheetah3   Go to original post 1 2 3 4 5 Previous Next
Click to view randombob's profile New Member 97 posts since
Dec 30, 2004
45. Jan 15, 2008 5:40 PM in response to: elCapiton
Re: Apple introduces iTunes Movie Rentals
well it's up to the hardware to decode and downconvert it. If you have 720p TV, then there's NO benefit for you now. But for those with a 1080p TV or looking to dive in soon, it'll basically be still HD, just not quite as good. Your TV can downconvert, but you ATV won't I think output anymore than 720p, so it's got to downconvert it anyway.

the 1080p thing is not just about the "now" but about the near future as well. We already have 1080p content available, more to follow. Would have been nice to see apple give its hardware more room to grow. Now we're not limited by s/w, we're limited by h/w which WILL require a pricey upgrade later to stay with the times.
Click to view mikevila's profile New Member 1 posts since
Dec 16, 2007
46. Jan 15, 2008 5:50 PM in response to: Macworld
Re: Apple introduces iTunes Movie Rentals
I use Blockbuster for about $35 per month. I get 3 movie rentals at a time, but then I can go to any Blockbuster and exchange those movies I just viewed for 3 more movies for free, Blockbuster ships my movies back and in 24 hours, I've got the next movie in my cue in my mailbox. Unlimited exchanges! Can't beat that! With Apple, I like that I can view a movie when I want without leaving my home, but I agree 24 hours is not enough time, even Blockbuster allows up to 7 days without being late, even though the box says 2 day rental. I'll give it a try, but Blockbuster Online is going to be hard to beat right now. Apple movies should be cheaper or a least offer monthly packages.
Click to view elCapiton's profile Member 151 posts since
Nov 20, 2004
47. Jan 15, 2008 5:57 PM in response to: randombob
Re: Apple introduces iTunes Movie Rentals
Not really, unless the Apple TV would down convert on the fly which I don't think it would have the horse power to do. My TV only supports 720p/1080i inputs and if I put 1080p I'm not sure what would happen but I know it couldn't down convert it. That's the problem. I think for now they have to stick with the lowest common denominator which is 720p for the time being. It would be easy enough for Apple to make movies available in 1080p in the future, but for now they at least need a 720p option.
Click to view phebert's profile New Member 1 posts since
Jan 15, 2008
48. Jan 15, 2008 6:32 PM in response to: Macworld
Re: Apple introduces iTunes Movie Rentals
Apple are loosing opportunities with the other country such as Canada, UK, and others. We are in 2008, it's time to launch new products-services worlwide.
Click to view funkbarton's profile New Member 1 posts since
Jan 15, 2008
49. Jan 15, 2008 6:57 PM in response to: Macworld
Re: Apple introduces iTunes Movie Rentals
This seems to be a good idea gone bad. Like the old school DIVX. It's a great idea to have iPod movies ...Sony seem to do well with movies for the PSP. But even on the iPod you only have 24 hours to watch the movie? I can understand on the TV or computer but also for the iPod? The HD movies are a good thing. But you must buy an Apple TV to get the HD movies and you can't play the HD movies on your iPod. So, if you have an iPod and Apple TV then buy a HD movie then you have to buy a second copy if you want to watch it on your iPod. But, I guess that not really a issue as you only have 24 hours to watch it anyway. I like the idea but I guess I still like Netflix more.
Click to view KaplanMike's profile New Member 1 posts since
Jan 15, 2008
50. Jan 15, 2008 9:59 PM in response to: Macworld
Re: Apple introduces iTunes Movie Rentals
My biggest problem with Apple movie rentals is the total lack of accommodation for the 30+ million Americans who are deaf or hearing impaired, and who rely on captions and/or subtitles to watch movies.

There are millions more who like captions, primarily those who are still learning English, or who watch in noisy environments.

It was bad enough that Apple doesn't pass-through the captions on television shows that were originally broadcast with captions. Now, as they enter a new market, they're ignoring millions of us again!

Until Apple wakes up and realizes they're missing a huge market, or the FCC wakes up and realizes that digital downloads are flouting the laws concerning equal access to media, there's nothing to be done except keep my Netflix subscription going.

I'd be the first on line to dump physical DVDs and go online with everything. But until captions or subtitles are part of the data stream, count me out!

Member, Hearing Loss Association of America
<http://www.hearingloss.org>
Click to view realtwang's profile New Member 33 posts since
Dec 13, 2005
51. Jan 16, 2008 12:37 AM in response to: KaplanMike
Re: Apple introduces iTunes Movie Rentals
They may start. I'd send them feedback just to be sure you get your vote in. Subtitles may be coming with the upgraded video quality, since 5.1 and HD are being added. I wouldn't count it out just yet.
Click to view muchomac's profile New Member 27 posts since
Jan 14, 2008
52. Jan 16, 2008 2:29 AM in response to: Macworld
Re: Apple introduces iTunes Movie Rentals
To those lamenting over the 720p HD quality. This service is supposed to be available worldwide unlike the iPhone's limited release. What do you think the average download speed is in the US, let alone the rest of the world? How many internet plans have truly unlimited download without caps? How many people in the US or the rest of the world have 1080p tv's and can tell the difference between 720p vs 1080p content when they've been renting standard definition DVD's for years?

I'm happy with this update. Sure I'd like to see more but Apple like any good corporation knows you'll make more money catering to the common person rather than audiophile wannabe's.
Click to view fstop808's profile New Member 63 posts since
May 10, 2005
53. Jan 16, 2008 4:44 AM in response to: Macworld
Re: Apple introduces iTunes Movie Rentals
How's this for a misleading headline?

"Second Leg of Apple's Plans Includes Jumping Back Into Movie Rentals"

http://www.nytimes.com/2008/01/16/technology/16rent.html?ref=technology

When did Apple rent movies before?
Click to view Philbert's profile Old Hand 2,350 posts since
Jun 11, 2001
54. Jan 16, 2008 5:58 AM in response to: randombob
Re: Apple introduces iTunes Movie Rentals
randombob -

The problem with you're "future proofing" rationale is that ... there's no such thing. Media technology isn't going stop when/if 1080p becomes mainstream. There will ALWAYS be some new feature or must-have improvement that comes along to entice you to part with your money. Do you seriously think that ... if only ATV supported 1080p it would be the last media viewing gadget you'd ever have to buy?

Besides, HD (of any type) isn't even "mainstream", let alone the highest resolution. There are far more SD televisions in use today than HD. The fact is, anyone who's purchased 1080p equipment is simply an early adopter, (translated, early adopter = paying more for not much benefit).

ATV and iTunes will support 1080p ... later, when it makes more sense and more than a few people can benefit.

-phil
Click to view entspeak's profile New Member 56 posts since
Aug 6, 2004
55. Jan 16, 2008 6:04 AM in response to: Macworld
Re: Apple introduces iTunes Movie Rentals
One thing that I don't like is the fact that you have to have an Apple TV in order to rent HD titles. Some of us have computers and displays capable of playing HD. I wonder if they will open that up at some point. Can you transfer HD titles to your PC to watch? What if you're downloading an HD title and you have to catch a plane and want to watch it on your laptop or iPod... somehow I don't think those files will transfer like the SD versions.

I do think the price is good considering the fact - at least in terms of SD rentals - that you can watch them on your iPod. Can't say the same for Netflix or the video store.
Click to view elCapiton's profile Member 151 posts since
Nov 20, 2004
56. Jan 16, 2008 6:16 AM in response to: entspeak
Re: Apple introduces iTunes Movie Rentals
I think that the hackers will open this up so you can copy the movies back to your computer. There really shouldn't be any reason you have to but you'll probably have to do it this way. The original Apple TV was hacked fairly quickly to allow features such as mounting it's HD on your computer over the network and installing ssh servers, new codecs etc., so I bet in about a month or so there will be a way to get the movies off the Apple TV onto your computer.
Click to view randombob's profile New Member 97 posts since
Dec 30, 2004
57. Jan 16, 2008 7:40 AM in response to: Philbert
Re: Apple introduces iTunes Movie Rentals
Muchomac --

The thing is building in 1080p capability over 720p capability doesn't leave out the "normies" to satisfy videophiles & audiophiles. Having that option pleases both. the average joe might not be able to tell the difference, so what's it matter to him? you're right, it doesn't, and as such it's not going to affect his purchase decision at all..

BUT the videophile/audiophile IS turned off by the lack of support for the better format, and DOES avoid it. So they lose sales where they didn't have to.


Philbert –

Yes tech always moves forward, I'm aware and so much as said so (may have been a different thread). However, I'm working ON that assumption, not against it. You "Future-proof" something by making it with tech that will be viable as long as possible. You don't go out and buy a carbureted car the day before the world switches to fuel injection if you want to be up with the times. Same thing here.

I'm not trying to say that 1080p will be the standard in 2100, but surely you realize you're making my point. Tech WILL move on, and in that shuffle the lower end of things is always the first to fall off. In this case – HD content – that'll be 720p. Apple could have made this thing viable for longer and more capable if it could handle the top of the stream that is out there right now, being fairly well assured that it's going to be someday the 720p of now – still around.

Yes again, I know the bandwidth limitations, I understand all that, but don't forget that it wasn't that long ago that h.264 didn't exist. Ways will be had to get that content to us, but if the hardware can't do it, then there's a) going to be a need to repurchase new hardware sooner, and b) little incentive to innovate at a good speed to deliver that content.

ATV is 80% there. It needs better H/W capabilities, a DVR, and more storage. Hell, it needs to be a Mac Mini I guess. Hell, it needs to be a Time Capsule really, with the ATV software being controlled from the computer, and you just controlling the content remotely.

Click to view Evgeny Vo's profile New Member 1 posts since
Jan 16, 2008
58. Jan 16, 2008 1:37 PM in response to: Macworld
Re: Apple introduces iTunes Movie Rentals
Here are my 2 cents.

Apple's rentals pricing is too high. Not only for the reason that there is Netfix with cheaper prices and Blockbuster around the corner with the same price, and much longer rental time, but also the fact, that downloaded movie you would need to watch on a computer, not TV (for watching it on TV you need to purchase additional equipment, or have even much more expensive LCD high quality monitor/TV, you have to factor it in). Watching a movie on regular computer CRT or LCD screen is less than adequate experience.
I'm not sure if Apple even realizes the potential that they have now with their devices and distribution system in place now. Movies and music is just a little token, to compare to basically any and all audio, video, and digitally printed content they can get from the people globally and distribute through their iTunes system and use on their beautiful mobile or other devices. Of course, they would have to compete with other companies, who realize that potential too. So, Apple, don't get cheap, good start here is to offer low prices and high quality service. Don't repeat the mistake that leading content providers by having a too high prices and by waiting for all those years to make use of great formats like MP3 and Mpeg4, who lost billions of dollars to small, but numerable firms in Asia, Russia and Europe that had the vision and used the opportunity to produce and sell in those formats. They not only lost money, they lost the momentum, the recognition and will go down a history. And get us the book reader for Iphone and Ipod Touch for Christ Sake...:-))
Click to view pejobass's profile New Member 3 posts since
Aug 8, 2007
59. Jan 17, 2008 4:52 AM in response to: randombob
Re: Apple introduces iTunes Movie Rentals

Hi,


24 hours to watch the moie is absolutely not realistic. I realized that after having had our first daughter....

We usually take 2 or 3 nights to watch an entire movie and this is the reality of many families with kids. I don't realy understand what would be the finacial damage to have a renter be able to watch a movie over let's say 48 or 72 hours.

Totaly not Applelike"!


Andrea