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59 Replies Last post: Mar 6, 2008 6:27 AM by jmeredith   1 2 3 4 Previous Next
Click to view Macworld's profile News & Columns Bot 6,528 posts since
Nov 30, 2007
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Jan 17, 2008 11:08 AM

First Look: iTunes movie rentals

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Click to view pclifton's profile New Member 1 posts since
Jan 17, 2008
1. Jan 17, 2008 11:16 AM in response to: Macworld
Re: First Look: iTunes movie rentals
Any word on subtitles or closed captions for the hearing impaired? Quicktime has the ability but wonder if Apple TV will have that capibility?
Click to view jonespita's profile New Member 13 posts since
Apr 10, 2007
2. Jan 17, 2008 11:26 AM in response to: Macworld
Re: First Look: iTunes movie rentals
This looks to be a decent ability, but can you play it as often as you like in the 24 hours? As in, rewind, start over, re-watch, etc.

Pita
Click to view trip1ex's profile Member 182 posts since
Sep 12, 2006
3. Jan 17, 2008 11:27 AM in response to: Macworld
Re: First Look: iTunes movie rentals
Content rental terms are lame. I for one expected better terms than Blockbuster gives. I mean we're talking digital bits being transferred here not a disc that needs to get printed, shipped to the stores, manually put on the shelf and put back on. There's no worrying about being out of copies to rent to the next person.

So why the lame rental terms? Why it as much as Blockbuster with a crappier 24 hr window to watch it?
Click to view flowney's profile New Member 74 posts since
Mar 14, 2004
4. Jan 17, 2008 11:51 AM in response to: Macworld
Re: First Look: iTunes movie rentals
Can you watch a movie more than once during the 24 hour window? While I haven't seen anything that would indicate that the answer is "no," it would be good to have that confirmed experimentally.
Click to view Jon Seff's profile Macworld Editorial 760 posts since
Dec 13, 2000
5. Jan 17, 2008 11:53 AM in response to: jonespita
Re: First Look: iTunes movie rentals
Yes, you can watch it as many times as you want in 24 hours.


Jon Seff - Senior News Editor, Macworld
Click to view owlmouth's profile New Member 3 posts since
Jan 16, 2008
6. Jan 17, 2008 12:00 PM in response to: Macworld
Re: First Look: iTunes movie rentals
Without close captioning (CC) which is a must for me.... there are
many uses to have CC.
You are on a plane or waiting to board, you transfered your rental to your IPod or computer and without CC all within earshot
ask you to please lower the sound.
Close captioning is a must especially for the hard of hearing
community.
Click to view BenUNC's profile New Member 22 posts since
Oct 31, 2007
7. Jan 17, 2008 12:01 PM in response to: Macworld
Re: First Look: iTunes movie rentals
they definitely need a pay-per-month subscription. It's the only way they will convert me from blockbuster online. I want to keep a movie and watch it as much as I'd like until I am ready to give it back. Just like on blockbuster. They'd do well to investigate how netflix, blockbuster, and others are operating.


http://www.benandjacq.com
Click to view NW_Mike's profile New Member 116 posts since
Nov 19, 2004
8. Jan 17, 2008 12:01 PM in response to: Macworld
Question about transfers to iPod
If you move a movie to watch on your iPod, how does rental expiration work? Could you theoretically watch it beyond the 24 hour period? Beyond the 30 day period? How would your iPod 'know?'

Just curious...


helping the 'new to Mac' www.ravemac.com
Click to view plonepaul's profile New Member 1 posts since
Jan 17, 2008
9. Jan 17, 2008 12:06 PM in response to: Macworld
Re: First Look: iTunes movie rentals
Thanks Peter for the hands-on article. Nice to hear info about the user experience.

I've pored through all the rental discussion, but haven't found a peep mentioned about....television content. I can buy a season of a show. Can I now rent it? Or is rental only about "movies"?
Click to view Greengangs's profile New Member 1 posts since
Jan 17, 2008
10. Jan 17, 2008 12:32 PM in response to: pclifton
Re: First Look: iTunes movie rentals
Please do not use the term 'hearing impaired' which is offensive for Deaf and Hard of Hearing community. Please use Deaf and Hard of Hearing. You should say "Any word on subtitles or closed captions for Deaf or Hard of Hearing?

I have been wondering if it will work through itunes as well.

LF
Click to view TheYodaMac's profile New Member 22 posts since
May 17, 2007
11. Jan 17, 2008 12:39 PM in response to: Macworld
Re: First Look: iTunes movie rentals
If you "move" your rental over to your iPod, can you then later (within the 24 hours of course) move your rental BACK to your computer?

All I hear about is one way transfer... can you move it back to finish watching or watch a 2nd time on your AppleTV?
Click to view jddmacworld's profile New Member 34 posts since
Dec 19, 2005
12. Jan 17, 2008 12:43 PM in response to: Macworld
Re: First Look: iTunes movie rentals
I think the time to watch is not long enough, once started. I like to watch movies on my iPhone over several days a bit at a time. The price is too high. I would consider $1.99 for any content, but $2.99 - $3,99 - $4.99 just doesn't compute in by book.
Click to view MorrisTheCat's profile Member 190 posts since
Dec 14, 2007
13. Jan 17, 2008 12:56 PM in response to: Macworld
Re: First Look: iTunes movie rentals
Once the 24-hour window closes, your rental disappears from the Rental Movies list as well.

I'm curious to know the mechanism behind this. Does the movie file still exist on your Mac/PC and just become unplayable, or does it actually delete itself from your computer?
Seems slightly dangerous to allow iTunes to delete files from your computer to me, although the alternative is just as undesirable in some ways. I wouldn't want expired rental titles eating up space on my HD.

So I wonder how Apple achieves this. Anyone know?
Click to view bnw's profile New Member 10 posts since
Mar 5, 2007
14. Jan 17, 2008 1:27 PM in response to: Macworld
Re: First Look: iTunes movie rentals
First of all, I'd like to apologize in advance if my math is found to be in error. I make my living as a Flash programmer, not a banker or economist.

It seems as though iTunes movie rentals aren't such a good deal for consumers like me. Consider what happens when I make a movie-run to the Blockbuster store at the corner; renting one new release will cost me $3.49 for three days. On iTunes renting the same movie, assuming it's available, will cost $3.99 for one day's viewing time. It looks like an iTunes rental is much more expensive than one from Blockbuster. Another disadvantage is the time it takes to get to watch the movie; on average, that run to the corner Blockbuster takes me 20 minutes; that's 20 minutes to drive down to Blockbuster, rent a title, and get home. I can be watching the movie 25 or so minutes after getting the urge to watch it. One thing does puzzle me; Steve Jobs said I could start watching an iTunes rental a few seconds into the download. I don't understand how this is possible given my experience last night.

At my house the internet comes in via a Qwest DSL connection of 1.5 mbps. It can take as much as three hours for a movie to download; for example, last night I purchased The Magnificent Seven from iTunes (I like Steve McQueen). I began the download at midnight when no one else in my family was online. Sure enough, it took a little over three hours. The downside here is that the movie is only a little over two hours long. Does this mean the playback will stutter or that the movie will buffer for an hour before it begins to play?

The biggest disadvantage to an iTunes rental has to do with my kids. It concerns the 24 hour viewing limit. It seems to be some badge of honor for my kids and their peers to be able memorize a movie's dialogue and cool scenes for discussions with their friends. My kids, smart as they are, aren't going to be able to memorize a movie in such a short time.

One more thing: I was on a university campus the other day; I bought Apocolypto from iTunes and started downloading it while I listened to a presentation. I was amazed the movie took only 8 minutes to finish downloading. Of course it's because the speed of the network connection on campus was so high. I wonder what'll happen when people start renting movies on their employer's networks?

Anyway, that's my take. Movie studios, are you listening? Buying is better than renting.