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8 Replies Last post: Feb 15, 2008 11:20 PM by DisabledTrucker  
Click to view Macworld's profile News & Columns Bot 5,959 posts since
Nov 30, 2007
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Feb 14, 2008 3:42 PM

Six ways the Starbucks-AT&T deal will change mobility

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Click to view lenn's profile New Member 30 posts since
Jan 27, 2006
1. Feb 14, 2008 4:28 PM in response to: Macworld
Re: Six ways the Starbucks-AT&T deal will change mobility
Not sure i understand this. Will Wi-fi be free for everyone who goes to Starbucks or will you have to be an ATT subscriber?

thx
lenn
Click to view dantc's profile New Member 1 posts since
Feb 14, 2008
2. Feb 14, 2008 5:20 PM in response to: Macworld
Re: Six ways the Starbucks-AT&T deal will change mobility
While an otherwise decent analysis, this is the Internet and I reserve the right to nitpick:

"In Seattle, where coffee is something of an obsession, Starbucks has long had a reputation of moving into neighborhoods and pushing out small, independent coffee shops."

David Haskin may want to re-check his notes here, as the independent cafe owners in Seattle -- especially shops like Victrola and Online Coffee Co -- would strenuously disagree with this assertion.
Click to view sigma8's profile Member 575 posts since
Aug 30, 2004
3. Feb 14, 2008 10:36 PM in response to: Macworld
Re: Six ways the Starbucks-AT&T deal will change mobility
I don't imagine this will extract a lot more money from my wallet, but I do think it will net them the occasional green tea latte as I will be more likely to duck into a starbucks if I need some wi-fi for something.

I mean, my daily schedule won't be affected.. but if I'm traveling, I'll definitely be more likely to drop into a starbucks rather than a "free wi-fi" competitor. It'll be a familiarity + features advantage.
Click to view sigma8's profile Member 575 posts since
Aug 30, 2004
4. Feb 14, 2008 10:39 PM in response to: Macworld
Re: Six ways the Starbucks-AT&T deal will change mobility
Not sure if this is a repost, my comments seem to just evaporate into the ether. But I was saying this would definitely make me more likely to use Starbucks while traveling..

The lack of my posts appearing makes me less likely to use these comment boxes, though.
Click to view edmetric's profile Member 451 posts since
Apr 29, 2006
5. Feb 14, 2008 11:37 PM in response to: Macworld
Re: Six ways the Starbucks-AT&T deal will change mobility
During travel only, I have looked for Starbucks because there is usually a good sandwich shop nearby offering free wifi. The Starbucks sandwich selection sucks and wifi was fee based. Now, even with free wifi offered at Starbucks, I will still look for the sandwich shop nearby to have a decent meal with my free wifi. Sorry Starbucks. ;-) I won't be a card carrying user.

At home, of course, I will have my coffee at the Waffle House which is a wifi free zone filled with friends.
Click to view lwdesign's profile Member 456 posts since
Sep 28, 2005
6. Feb 15, 2008 4:56 AM in response to: Macworld
Re: Six ways the Starbucks-AT&T deal will change mobility
I don't think this move will imperil small independent coffee shops. All the independents have to do is install their own wireless router and give out their local password to customers. It would mean access to everyone, not just AT&T users.

Starbucks has built its brand by creating aesthetic places to gather over a cup of java; warm and friendly places it's nice to be at. People need these local places for connection to others in a non-alcoholic setting. Local coffee shops, as long as they pay attention to the ideas of comfortable and aesthetic surroundings (and good coffee), can develop their own clientele the same way. Wireless access just adds to the experience.
Click to view MackyMoto's profile New Member 31 posts since
Sep 3, 2004
7. Feb 15, 2008 8:41 AM in response to: Macworld
Re: Six ways the Starbucks-AT&T deal will change mobility
Great decision by Starbucks. I prefer their coffee by a long shot, but many times internet access was more important. And since I was an AT&T customer and not T-Mobile I found myself spending a lot of time at McDonalds or other coffee shops where I could get free access. I can't wait to have a great tasting cup of coffee with my internet now.
Click to view DisabledTrucker's profile Member 232 posts since
Aug 1, 2007
8. Feb 15, 2008 11:20 PM in response to: Macworld
Re: Six ways the Starbucks-AT&T deal will change mobility
I wonder if Starbucks has considered adding local unsigned artists to it's line up of songs that people can get for free or purchased through them. This would be a great way for local artists to get exposure when they otherwise couldn't/wouldn't.