I think they've made an excellent start and my family and I will be busy for quite a while with what's already there.

I'm sure they underestimated the legwork involved in getting the movies, setting up the contracts and transcribing them.

The $0.99 weekend feature is great, this week's is Ghost and the Darkness, hooray not a chick flick. A brick and mortar store nor Block Buster could never do this. They'd run out of disks. They have to manage pieces of plastic for an online movie store bits is bits, parts are parts. So there's tremendous new marketing opportunities out there.

Speaking of their collection, some are great but I think they also have every Frankie Avalon/Annette Funicello movie ever made (Fireball 500, Muscle Beach Party...) Who knew SJ was such a fan.

It appears that there are some like Eastern Promises which are available directly from Apple TV that haven't made it to iTunes. Probably a time delay.

This collection is going to grow. It will be exciting to see. You have to think the 400 that are for sale now but not rentals will be pretty easy to convert to rentals.

Ah, but did they say which February?

Yeah, I think they're definitely under-delivering here. I went back through my list of previous Netflix rentals, and not one of the movies I've rented in the past 90 days is available for rental. Not one! And it's not like my movie tastes are that far from the mainstream. I'd love to get an Apple TV and dump Netflix. But so far, feh!

This is not new, or unique to Apple. We never got the 3 GHz G5, did we?

880 titles is pretty close to 1000. I wouldn't rant too much about this.

What I would question Apple about is why some of the movie listings just seem to go "poof" from the listings only to return as SD only, or HD only, or just not at all... I'm chalking it up to AppleTV "growing pains" but would really like to know what's going on.

While I agree that the number of movies for rent have fallen short of expectations, I must say that in a little over a month the rental program is working very well.

I rent and download in about 12-15 minutes and I think it's great. It also seems that more movies are being added fairly quickly.

I'd imagine that the contract negotiations and programming to get these movies on iTunes must be
an amazing task.

So, I'll have patience and enjoy what I can for now.

I would prefer quality titles rather than hitting some arbitrary number by loading up on junk, flea market movies like VUDU has.