The important lesson to be taken from Psystar's Open Computer and the FrankenMac is that Macs are now so open they can be built at home from standard PC parts. Doing this violates the OS X EULA of course, and these systems certainly are not "production" quality like a true Mac. On the other hand, 10 years ago, who thought they would ever see this? I didn't, but I think it is great, and I am pleased Apple is not bringing down the hammer on these activities.
I also have to laugh at arguments about a new mini tower model might impact iMac sales vs mini sales vs MacPro vs blah, blah, blah... You people are missing the point.
I read once that less than 40%, or so, of PC sales are from major vendors like Dell, IBM & HP. Conversely, 60% of PC sales, which is a massive market compared to Macs, are either from white-box vendors or DIYers. This market drives the NewEggs and gazzilion other online and local mom&pop PC stores. Apple has snubbed their noses at this market for a long time.
I am not one to tell Steve how to run his company, but I hope he is considering the opportunities that are being missed. Should Apple sell Mac OS X as a shrink-wrapped, install anywhere, product for the white-box sellers and DIYers? Probably not. Could Apple license Mac OS X to Dell/HP/IBM/Sony for installation on selected products? Why not?
Before you "clones almost killed Apple" clowns come out of the closet, please remember this isn't 1995. Macs in the mid-90's were: a) insanely expensive and b) closed.
They are neither now.
Why?
How could Apple benefit from licensing OSX to HP or any other OEM?
OSX exists to sell Macs
iLife exists to sell Macs
Final Cut Pro exists to sell Macs.
Apple business is to sell Macs not OS X. If Apple was more interested in selling OSX, then why does Leopard leave out all the Macs that don't have at least 867MHz of speed?
Apple makes software to sell Macs, not software. Sure, you can still buy the software, but every new Mac comes installed with the latest iLife, why? To help them sell it.
Apple is not Microsoft. Apple makes computers and OS X helps them sell them. Just because they can doesn't mean they should.
I know it''s not 1995, but Apples business is exactly the same, they make the best computer, with the best operating system, what has changed from that?
So I go back to my initial question. How could Apple benefit from this? Bigger market share, but much more smaller margins? If OS X is so much more coveted then any other Apple OS, then they should keep things just the way they are and sell more Macs and keep the hi margins and increase their market share, why should they mess that up?
You seem to think that Apple should emulate Microsoft's business, I simply don't agree.