I think the only way to drag NBC/Universal to its senses is for more and more people to go to their website and use the feedback feature (usually WAY at the bottom in very small type -- which says a lot about how they value feedback) and simply complain about their corporate stupidity.

I mean, how can NBC/Universal complain about Apple iTunes not having enough piracy protection and too-low prices then sell DRM-free music for less on Amazon? And how is Amazon's Unbox or anyone else's download service any more secure than iTunes? NBC/Universal needs to be made to answer those kind of questions by using all forums available: email. feedback, blogs, twitter, etc.

NBC/Universal seems much more focused on preventing the public from getting product to their televisions than they are on making money from it. With TiVo on satellite and cable systems, and the increasing number of HTPC owners with receivers like eyeTV, downloadable TV shows aren't ever going to be a limited supply item demanding a high price.

Well since the Zune store is unavailable outside of the US, therein lies the answer to your question. Since the Zune store is not available in the UK, NBC has no choice but to go with iTunes outside of USA. SImple really.

Oh, look who might just be slinking back. Prodigal son, anyone?