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14 Replies Last post: May 19, 2008 9:46 AM by TiggerToo  
Click to view Macworld's profile News & Columns Bot 6,610 posts since
Nov 30, 2007
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May 16, 2008 4:50 PM

Analysis: HBO deal may signal pricing policy shift for iTunes

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Click to view Wyeast's profile New Member 10 posts since
May 18, 2006
1. May 16, 2008 9:06 PM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
See this for a clear explanation of why this is not really a major change for Apple in pricing iTunes content, and that it's not really the result of Apple caving in to the networks:

http://www.roughlydrafted.com/2008/05/15/itunes-content-pricing-not-in-crisis/
Click to view natmusak's profile Member 264 posts since
Feb 26, 2007
2. May 16, 2008 10:15 PM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
Sorry, this is being overbloan and misinterpreted. They're charging more for these shows because they're an hour long each. PBS' NOVA hour long shows have been selling for $4.99 for a while now. You pay more to get more.

Also, please stop talking to Forester "Research." They never seem to do much research at all.
Click to view natmusak's profile Member 264 posts since
Feb 26, 2007
3. May 16, 2008 10:17 PM in response to: Wyeast
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
Ha, I was paraphrasing from that exact article, Wyeast! :D RoughlyDrafted.com is a great resource.
Click to view TiggerToo's profile New Member 58 posts since
Apr 22, 2005
4. May 17, 2008 2:16 AM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
As an Apple user for a long time the constant "defensive fanboy" schtick is making me, and a lot of other Mac users feel ill.

Apple wants HBO programs HBO wants more money from those programs so Steve "Sun Shine's Out Of My Ass" Jobs caves and gives them what they want.

Apple stomped its feet and cried like a baby when NBC wanted the same thing and NBC told them to shove it. Looks like a lesson learned for the fruit that is rapidly going sour!
Click to view adobephile's profile Member 567 posts since
Feb 3, 2001
5. May 17, 2008 5:27 AM in response to: TiggerToo
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
You people are ill, all right. "Defensive fanboy." Is that all you've got? If anyone's defensive, it's you for suddenly letting go your little flood of frustration of ridiculous epithets against your favorite target.

Apple is going up as a result of the hard work of many individuals working as a team under obviously competent and enlightened leadership, resulting in products that people actually want. Microsoft is going down because of just the opposite: incompetent leadership, fragmented team spirit, and products which too many people still have to put up with.

Steve is indeed a visionary, and if you're still denying the value of such, that only casts a dark shadow over your own sanity.
Click to view Peleke's profile New Member 5 posts since
Aug 31, 2007
6. May 17, 2008 2:17 PM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
Perhaps the NBC-Universal pricing status is only a smokescreen for a more sinister underlying goal. Could it be that NBC-Universal's close ties with M$ are the real problems. They did mention Apple's DRM as a reason they could not come to terms. Perhaps the want a DRM that not only functions with iTunes, AppleTV, ipods, and iPhone, but also with WMP and the Zune. Maybe we are looking at the wrong Ogre with NBC-Universal. I could see M$ behind the whole thing easily.
Click to view Dan Frakes's profile Macworld Editorial 3,347 posts since
Apr 14, 2003
7. May 17, 2008 10:06 PM in response to: natmusak
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
natmusak wrote:
Sorry, this is being overbloan and misinterpreted. They're charging more for these shows because they're an hour long each. PBS' NOVA hour long shows have been selling for $4.99 for a while now. You pay more to get more.

Many hour-long shows have sold for $1.99 since the iTunes Store started selling TV shows. I'm not saying I think this is huge news, but the idea that HBO is charging more because the shows are longer doesn't hold much water.


Dan Frakes | Senior Editor, Macworld
Click to view Scooter1212's profile New Member 5 posts since
May 17, 2008
8. May 17, 2008 10:57 PM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
they are charging more for rome because it is the most expensive show ever made
Click to view TiggerToo's profile New Member 58 posts since
Apr 22, 2005
9. May 18, 2008 2:48 AM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
Distributors don't care how much your show costs to make when deciding how much to sell it for.

$120million movies cost the same on DVD/iTunes/Amazon/Whatever as $5million ones. In fact, niche, low budget films tend to be more expensive.

Big budget movies also cost the same at the movie theatre. Apple caved because they wanted the content and they it makes sense to have variable pricing (which they have anyway)
Click to view kvocal's profile New Member 8 posts since
Nov 17, 2005
10. May 18, 2008 10:26 AM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
Look at the length of the shows. iTunes is charging more for longer form programing.
Click to view thebiggfrogg's profile New Member 60 posts since
Jun 15, 2005
11. May 19, 2008 3:55 AM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
Hulu can kiss my rump. Can't wait to see it go down like the Titanic. Useless b.s. it is. Wish Apple wouldn't have caved to HBO, but NBC-Uni won't see one dollar from me until they crawl back and offer their shows on iTunes. I am an expat living in China and Hulu's ad-supported, unavailable outside the U.S. crap ain't fit for an outdoor sh**h***.
Click to view MacPCJustCreate's profile Member 675 posts since
Sep 1, 2004
12. May 19, 2008 7:08 AM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes

"Apple’s biggest competition going forward may be an add-supported streaming service, said McQuivey"


So Apple, Inc.'s biggest competition is going to be a streaming service supported by the mathematical operation addition ("add-supported streaming service")? ;)

Click to view MacPCJustCreate's profile Member 675 posts since
Sep 1, 2004
13. May 19, 2008 7:12 AM in response to: adobephile
Re: Analysis: HBO deal may signal pricing policy shift for iTunes

"Steve is indeed a visionary, and if you're still denying the value of such, that only casts a dark shadow over your own sanity."


Indeed Mr. Jobs' record stands on it's own. Anyone doubting that either does not have all of the FACTS or is deluded.

Click to view TiggerToo's profile New Member 58 posts since
Apr 22, 2005
14. May 19, 2008 9:46 AM in response to: Macworld
Re: Analysis: HBO deal may signal pricing policy shift for iTunes
or doesn't give a toss about idolising CEO's of technology companies!

Jackass