Hmm... I've never once noticed an ad for HP as a primer for the main page, and I'm not using Bookmarks either (I have Macworld Bookmarked, but I usually type it in manually since it's nestled in menus) Maybe because I have ad-blocker on Firefox? Just a thought...
Also, on the topic of the main page, I Iike it as well. The giant list looks cluttered and each story is indistinguishable from the others. That's actually the reason I canceled my RSS feed to Gizmodo.com. Too much info in too plain a format, very messy, especially without visual cues.
I understand some people like that, but without Soft-edged squares to group things and preview images to preview what's inside, I'm not really feeling some stories.
For example, I'd never normally open a review of Bento, since a bento is a lunch box. I might look at it out of curiosity of what the heck you're going on about, talking about lunch boxes and such, but in all truth it was the icon next to the review that got my attention not the story's header. Subsequently, I've tried and kinda like Bento. I may even purchase it, if some issues get addressed in the next update.
Well, that's my .02 anyway