Cool, I just picked up an Apple TV and a 47" 1080p LCD HD TV.

I was sick as a dog for about a week and being able to download movie rentals to my AppleTV was a real life saver.

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http://www.bluerivers.org

If a *short film* is a movie, then why doesn't everyone call it a movie instead of a short film? And since when did I mention about film's time length? Then again, are you willing to pay a full movie ticket price for just a 2-minute Luxo Jr. or 30-minute whatever short film alone? Maybe if you're a hardcore film whatever. No moviegoer will pay a full movie ticket price for a short film. If you want to talk about terminology, many short films nowadays (movies even) are shot digitally. There's no film involved. Call it short dilm or whatever instead of film. As what constitutes a movie, go ask the average moviegoer on this. I guess their minimum is at least an hour or longer. The movie can run for 24 hours for all I care. Well, that will be a Jack Bauer's movie. It's "cheating" on iTunes Rental part to brand or pass off short films as movies just to meet the target figure. I understand there are folks who like to contest this on admiration. But don't flame me for pointing out the faults.

Obviously, most people don't read carefully before bringing down horses. SJ is right about people on reading less. To add to that comprehend on what's written. I said "cheating" on target figure and not on rental or purchase price. Anyhow, I do applaud iTunes Movies Rental on the price difference on movies and short films. Then again, short films are still not movies. Hence, the price difference. Follow the moviegoer logic. The good thing is, Apple didn't announce on reaching the 1000 movie rentals target. They let others do the job. Everyone should learn from Apple's spin machine. But if one studies carefully what they said and what they offered, one can point out the discrepancies. Anyway, everyone's entitled to their own opinions but don't slam if you can comprehend what I said. I'm no high horse. I just don't see short films as movies. Enuff said.

I agree with ATX's original point. The impression that I got from the keynote was that there would be 1000 feature films (as opposed to short films) available for rent. That may be a faulty assumption, but most of the talk (if not all) was about feature films, so it's not an unreasonable one. But I don't want to get into at what point a long short film becomes a short long one.

Let me qualify first. There are several macs in my household, my work at the office is done on a mac, and I love everything about mac hardware and working on osx. Everything except the sheep. I 100% agree with ATX and find it laughable how some 'mac lovers' will defend apple's blatant faults lies spin or just bs. Steve Jobs is not a god. He's an egotistical tyrant with excellent public speaking skills. Apple computers are not perfect, they are just way better than the competition now. Itunes rentals is overpriced and not nearly as developed as Netflix. I'll stick to Netflix+Cocktail if I feel like I really need to waste space on movies or tvshows I'll watch 2-3 times at the most.

Let me just cut to the chase. ATX, you're an ignorant whiner, exactly the kind that clouds these pages with nothing productive to say, only pointless nitpicking. "Movies" is slang for "film", and comes from the time when a still picture was put together with another still picture and another and another to make it seem like an image was "moving". It of course is not moving, yet this illusion, however long, qualifies it as a movie. In fact the first movies were only 10 minutes long, still called movies. So, let me bring down the horses after carefully reading your nitpicking, and point out that the iTunes Store now has over 1000 films, all of which are "movies". Your assumption that they would be feature length "films" is an understandable mistake, yet discounts the validity of Shorts as legitimate films that a great many of us is interested in watching. Dude, get a life.