Re: Improved iMac graphics won’t matter to gamers
Unfortunately this is true: a good set of cross-platform games along with great system exclusives is what makes a game platform. This is what you have on the PS3/Xbox360/Wii/PSP/DS, and it's what you have on the PC.
That being said, I'd settle for just more cross-platform games and a good set of lower-budget exclusives on the Mac.
Apple could really do a lot to spur development of good Mac-exclusive games, by investing in game studios and bankrolling the development of Mac-exclusive games. It could also take a page out of Sony's book by rolling unique games on the iPhone/iPod and then migrating them up to the Mac as well.
To become a must-have system for gamers, the Mac would ideally have at least one top-tier, must-have Mac-exclusive game on the level of Halo, Zelda, or Metal Gear Solid. However, I'd be pretty happy if it had Mac-exclusive games on the level of Patapon, LocoRoco, Geometry Wars, etc., all available through iTunes.
As far as cross-platform gaming is concerned, Apple should try to get more Mac games on Steam, GameTap, and iTunes - this will help solve the problems of fighting for shelf space and attributing Mac sales. Perhaps Steam and GameTap (or at least all of their games) should be available through iTunes. This would make Mac games a lot easier to find, try, and buy. If you look at PSN and XBLA, it's clear that making it easy and inexpensive to buy good-quality games (often cheap, good system exclusives) is a great strategy. Some of my favorite games on the PS3 are PSN titles like LocoRoco, Super Stardust HD, Everyday Shooter, etc.. I am also sorely tempted to buy expansion content (e.g. songs for Rock Band) when it is easily available for purchase/download. By the way, every new song on iTunes should have Rock Band/Guitar Hero versions, and there should be an easy way of getting the game tracks and audio tracks simultaneously.
Also, Apple should provide incentives to developers and publishers to make Mac versions available at the same time as PC versions, and at the same price - the current system of delaying six months or more and still charging launch price has got to go. If gamers can buy the same game, at launch, for the same price, they are more likely to consider a Mac version.
Right now, the Mac gaming horizon doesn't look so great; I doubt Apple will do most of these things (after all, they're making piles of money with the current non-gaming strategy.) Nonetheless, I have some hope that the iPhone/iPod will emerge as a gaming platform, and that some of the good (and Apple-exclusive) games will migrate up to the Mac and perhaps start building a Mac equivalent to PSN or XBLA through iTunes.