This looks interesting.

Good design/bad design off to the side for the moment, the cost of decent (Decent to good to a trained eye, good to great to a layman's eye; assuming the file isn't drek. Garbage in, garbage out lives on.) full color reproduction isn't the speedbump it used to be. A slew of places, from local quick printers to online places like VistaPrint, are offering decent quality full color output of one type or another at pricing that rivals what one or two color printing used to go for.

And everybody's doing it too. Where I work we have clients ranging from start-ups to Fortune 500 companies pumping material out like there's no tomorrow. For better or worse, from a design perspective, the tariff for full color printing has made it available to a lot more people these days.

I think it's important to note that while the headline states logos and titles, the plugin can obviously be used for much more than that.

Download the demo and give it a try. I think you'll be surprised at how much you can do with it.

I didn't say that you worked for online printer. You said that you worked for a company who does work for both fortune 500 and startups. If you work for a printer, then say you work for a printer because of corse a printer is going to do work all over the spectrum but a design agency isn't. Most startups are only willing to pay 1/4 the price for design work compared to a fortune 500 so it would be tuff to find a agency who does work for both. There is a big difference between a piece printed digitally and a piece that just came off the press. No matter what you say and no matter how well a designer knows digital limitations, there is a difference. Leave printing aside and read my first post again. I was talking about design and specifically good design vs the examples shown. When I used the example stating that your clients might not be happy when they learn the price of their full color print job, I was assuming that anyone interested in this article was interested in getting work professionally printed. Despite who you work for and what techniques they use, if the designer and printer both did their job and produced a piece the way they should, the consumer will pick up the work and know that its quality. The client may have paid for it but it will be worth it when they hear about how so and so liked the way their card feels or they liked the way its designed and it will be even more worth it for the printer and designer when the same person wants their stuff designed and printed because you can be sure that they coming to you as well. You right about the fact that presses will be around for a while. Mainly because like I said before, their will always be people who know the result of good design who are willing to pay a little more upfront and their will always be people who don't have the budget to go to press.

Enough already with the printing cost issue!!!

One of its "features" is that "Path Styler Pro also preserves spot colors and creates beautiful images shaded with a single spot color and black in Illustrator CS3."

So... equally good for 2-color OR process color printing.

Get over yourselves!!

Illustrator can do that without a $100 plug in. Learn the tools you have before you buy more.

This plugin does not add new capabilities, it simply streamlines them, saving you time. So you pay 100 to save time. Just like you pay money to use a Houston toll road to save time. I see value in saving time.